Brand Content Specialist

About BingX

• A leading crypto exchange since 2018
• With 20 million registered users worldwide
• Official crypto exchange partner of Chelsea FC
• User-First, reliable, innovative, and diversified
• List over 1,000 spot trading pairs
• Offer over 300 futures trading pairs
• Integrate with over 80 public chain ecosystems
• Rank top on CoinMarketCap and CoinGecko
• TradingView's Best Crypto Exchange for 2021, 2022 & 2023
• A gateway for the next billion crypto users

Founded in 2018, BingX is a leading cryptocurrency exchange, serving over 20 million users worldwide. BingX offers diversified products and services, including spot, derivatives, copy trading, and asset management – all designed for the evolving needs of users, from beginners to professionals.

BingX is committed to providing a trustworthy platform that empowers users with innovative tools and features to elevate their trading proficiency.

Our current vacancy | Full-time | Long-term | REMOTE

Responsibilities

• Develop content strategies based on brand positioning and annual communication objectives (including tone of voice, content propositions, key communication themes, etc.).
• Deliver content creative directions and content calendars, and guide implementation.
• Responsible for the creation or review of brand messaging, core narratives, and communication storylines (e.g., brand story, slogan, brand video scripts, website, brochures, etc.).
• Manage various content outputs (copywriting, design, video, etc.) to ensure consistency and quality.
• Participate in content planning for product launches, brand campaigns, and integrated marketing initiatives.
• Provide creative content and scripting support, and coordinate content alignment across channels.
• Establish and maintain a repository of brand content assets (e.g., content templates, language guidelines, visual guidance, etc.).
• Oversee the evolution of brand storytelling and standardization of content.
• Regularly monitor industry and competitor content strategies, analyze content trends and user preferences, and optimize content approaches accordingly.

Requirements

• Bachelor's degree in Journalism, Marketing, Communications, Branding, or related field.
• Experience in content strategy, brand communication, or creative roles.
• Experience on the brand side preferred; background in 4A or creative agencies is a plus.
• Familiarity with localized content strategies across multilingual or multicultural contexts.
• Excellent writing skills, with a talent for crafting brand stories, marketing copy, and creative scripts.
• Proficiency in Chinese and English is essential.

Working at BingX

• Join an international and diversified team
• Great career development in a fast-growing company
• Be part of the future of finance technology and achieve meaningful goals
• Competitive market salary and fully remote/work-from-home flexibility
• Flexibility to observe your local holiday calendar, alongside additional benefits