Digital Media Manager

This is a remote position.

Schedule: 

• 40 hours/week Monday to Friday 6am to 3pm Pacific Time (1 hour unpaid break)
  

1. Search Engine Optimization (SEO)

• Conduct keyword research to identify relevant, high-traffic, low-competition keywords for blog and video content
  

• Optimize blog posts, video descriptions, and social posts according to SEO best practices
  

• Collaborate on the development of content calendars with SEO in mind
  

• Track and report on keyword rankings, organic traffic, and other SEO KPIs
  

• Conduct competitor analysis to identify SEO opportunities
  

2. Social Media Content Management & Automation

• Create, schedule, and publish text, image, and video content across Twitter, Instagram, and TikTok
  

• Use social media management and automation tools (e.g., Buffer, Hootsuite, Later) to plan and automate posting schedules
  

• Engage with audiences through comments, messages, and trending topics to boost reach and engagement
  

• Repurpose content across platforms while maintaining native formatting and best practices
  

• Monitor platform analytics and adjust strategies to improve performance
  

3. YouTube Podcast and Ad Campaign Management

• Manage uploading, publishing, and optimization of YouTube podcast episodes, including titles, descriptions, tags, and thumbnails
  

• Ensure consistent branding and formatting of all video content
  

• Edit and prepare video/audio files as needed (basic editing skills required)
  

• Optimize the YouTube channel for growth using playlists, cards, end screens, and SEO strategies
  

• Plan, set up, and monitor YouTube Ads campaigns, including:
  

  • Target audience definition
    

  • Budget management
    

  • Campaign optimization
    

  • Performance reporting
    

• Analyze channel and video performance metrics to inform content strategy
  

Requirements

• Minimum 1–2 years of experience in social media management or digital marketing
  

• Strong SEO skills, including keyword research, content optimization, and familiarity with tools like Google Keyword Planner, SEMrush, or Ahrefs
  

• Proven ability to manage and automate posts on Twitter, Instagram, and TikTok
  

• Knowledge of current social media trends and content formats (e.g., Reels, Stories, TikTok videos)
  

• Experience with video content creation and editing using tools such as Canva, CapCut, or Adobe Premiere
  

• Demonstrated experience managing YouTube channels, including podcast episode uploads, SEO optimization, and playlist organization
  

• Familiarity with YouTube Ads, including audience targeting, budget management, and campaign optimization
  

• Excellent written and verbal communication skills in English
  

• Highly organized with strong time management skills
  

Preferred/Bonus Skills

• Familiarity with social media analytics and reporting tools
  

• Graphic design experience (e.g., Canva, Photoshop)
  

• Experience with additional platforms such as LinkedIn or Facebook
  

• Background in podcast production/editing
  

• Knowledge of email marketing tools and CRM systems