Position Summary:
The Digital Marketing Lead is an intermediate to senior level Digital Marketer that leads the Digital Marketing activities for TMD. The duties of a Digital Marketing Lead include performing conducting market research, developing newsletters, creating campaigns and maintaining HubSpot and LinkeIn and writing content for the company social media site and web page
Main responsibility areas:
· Market Analysis
· Product research
· Supporting Content Generation (Product Specific)
· Support for Demand Generation program
· Supporting and Maintaining HubSpot, LinkedIn and Wordpress Web sites
· Organizing Trade Show appearances
Job Description
The Digital Marketing Lead has several job responsibilities to execute. Some of these roles include:
· Supporting the sales team with lead generation activities.
· Performing administrative tasks to ensure the functionality of marketing activities.
· Conducting market research and analyzing marketing surveys.
· Employing online marketing analytics to gather information from web and social media pages.
· Updating databases, spreadsheets, and inventory lists.
· Preparing promotional presentations and organizing promotional events.
· Composing and posting online content for the company’s social media page and website.
· Writing marketing literature for company brochures and press releases.
· Building relationships with customers.
· Maintaining contact database in HubSpot
· Developing and posting content to LinkedIn
· Using LinkedIn analytics to develop engagement reports
· Update Website using Wordpress
· Website SEO/keyword research
· Administrative dutie
Key Skills & Competencies:
· Ability to learn new concepts quickly.
· Comfortable working with complex technical products and interacting with technical staff.
· Good written and verbal communication skills.
· Attention to detail.
