Analytics and Insights Lead

OneMagnify is a global performance marketing organization working at the intersection of brand marketing, technology, and analytics. The Company’s core offerings accelerate business, amplify real-time results, and help set their clients apart from their competitors. OneMagnify partners with clients to design, implement and manage marketing and brand strategies using analytical and predictive data models that provide valuable customer insights to drive higher levels of sales conversion.

OneMagnify’s commitment to employee growth and development extends far beyond typical approaches. We take great pride in fostering an environment where each of our 700+ colleagues can thrive and achieve their personal best. OneMagnify has been recognized as a Top Workplace, Best Workplace and Cool Workplace in the United States for 10 consecutive years and recently was recognized as a Top Workplace in India.

We are looking for an Analytics and Insight Lead to join our Customer Analytics organization! This person will lead high-performing individuals embedded within our diverse client base with a specific focus on CRM analytics and insights. This role integrates CRM strategy, advanced analytics, data science, and partner engagement. This individual will be a key connector between client business needs and data-driven solutions that power audience segmentation, campaign optimization, operational efficiency, and personalized customer experiences.

About You:

• You thrive in client-facing roles, building trust and driving strategic partnerships. You know how to listen deeply, challenge assumptions thoughtfully, and co-create solutions that deliver measurable value.

• You demonstrate perseverance and tenacity, regularly surpassing objectives, even when faced with adversity. You possess a bias for action and an approach dedicated to outcomes.

• You have a great foundation in sophisticated analytics and data science, with an appetite to grow into roles with greater impact and influence. You see data not just as numbers, but as a lever for transformation!

• You're proficient in SQL and Python, and skilled at turning complex data into clear, compelling stories through dashboards and visualizations. You’re confident working with first-party CRM systems and navigating enterprise marketing stacks with ease

What you’ll do:

• Function as the primary analytics lead for CRM initiatives, directly working with client marketing, product, and data teams.

• Translate client goals into measurable vital metrics, actionable insights, and analytical plans.

• Support planning activities for campaign targeting, lifecycle marketing, and retention efforts.

• Collaborate with a team of analysts and data scientists focused on customer segmentation, campaign measurement, predictive modeling, and AI applications.

• Coordinate end-to-end delivery of analytics projects, ensuring quality, timeliness, and impact.

• Provide mentorship and technical guidance to junior team members.

• Design and lead all aspects of customer analytics workflows, including segmentation, A/B testing, incremental lift studies, and dashboard reporting.

• Champion the use of innovative techniques such as machine learning, generative AI, and embedded AI agents to improve marketing efficiency.

• Ensure accuracy, scalability, and repeatability in all analytics solutions.

• Work closely with client data engineering teams to ensure clean data pipelines and proper integration into reporting environments (e.g., internal AI platforms, Snowflake, Salesforce, GCP, AWS).

• Partner with cross-functional teams to support new data sources and modeling opportunities.

What you’ll need:

• 5-7 years of proven experience in analytics, data science, or CRM strategy within a marketing or consulting environment

• Proven track record in leading and managing client-facing relationships

• Strong background in statistical modeling, campaign measurement, and experimental design

• Familiarity with first-party CRM data systems, CDPs, and enterprise-level marketing stacks

• Hands-on expertise with SQL, Python, and visualization tools (e.g., Power BI, Tableau)

Benefits

We offer a comprehensive benefits package including medical, dental, 401(k), paid holidays, vacations, and more.

About us

Whether it’s awareness, advocacy, engagement, or efficacy, we move brands forward with work that connects with audiences and delivers results. Through meaningful analytics, engaging communications and innovative technology solutions, we help clients tackle their most ambitious projects and overcome their biggest challenges.

We are an equal opportunity employer

We believe that Innovative ideas and solutions start with unique perspectives. That’s why we’re committed to providing every employee a workplace that’s free of discrimination and intolerance. We’re proud to be an equal opportunity employer and actively search for like-minded people to join our team.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job functions, and to receive benefits and privileges of employment. Please contact us to request accommodation.