Offer summary

Qualifications:

Bachelor's degree in marketing, business, or related field., Experience with digital marketing channels, including paid and organic campaigns., Strong analytical skills and proficiency in data analysis tools., Knowledge of AI tools and automation in marketing..

Key responsibilities:

Identify, test, and scale new customer acquisition channels.

Design and analyze A/B and multivariate tests to optimize campaigns.

Use data insights to guide marketing strategies and improvements.

Collaborate with product and operations teams to enhance growth efforts.

Job description

About the Company

Lift Ventures, a remotefirst startup studio whose portfolio of businesses has reached over 250 million consumers to date, is seeking a seasoned and talented Growth Marketing Analyst for SuperSummary, our fastgrowing EdTech business. SuperSummary is a subscriptionbased website and mobile app offering a library of professionally written Study Guides and other educational tools and resources on thousands of books for students, teachers, and readers of all types.

About the Job

Were looking for a Growth Marketing Analyst to join our Marketing team and supercharge our customer acquisition efforts. This is a highimpact role for a creative, datadriven marketer who thrives on testing, learning, and iterating in a fastmoving environment.

You’ll work across paid, organic, and grassroots channels, constantly testing new tactics, leveraging AI tools, and helping us uncover the next breakthrough growth opportunity. Your mission: expand our team’s capacity to discover and scale successful new customer acquisition channels and optimize our existing channels.

What You’ll Do

Identify, test, and scale new acquisition channels—paid, organic, social, and grassroots.
Design AB and multivariate tests with clear hypotheses, success metrics, and learning agendas.
Analyze campaign performance and use data to guide strategy and optimization.
Use AI and automation tools to improve workflows, optimize campaigns, and surface insights.
Partner with the Product and Business Operations teams to drive qualified traffic and measure channel ROI and crosschannel performance.
Continuously improve our growth engine through creative iteration and calculated risktaking.
Optimize our SEO and GEO footprints and maintain our position in a changing search landscape.