Director, Growth Marketing

At Puzzle, we’re not just building accounting software we’re fundamentally reimagining it. Our cuttingedge platform seamlessly integrates with modern fintech tools, offering founders and finance teams a realtime and comprehensive view of their financial landscape like never before.

About the Role

Were looking for a datadriven, creative, and executionoriented Director of Growth Marketing (or Senior Growth Manager, depending on experience) to lead our growth engine. You’ll be responsible for generating highquality trial signups that grow both our selfserve and salesassisted funnels, helping us scale efficiently while shaping how earlystage companies discover and adopt modern accounting software.

This is a highly crossfunctional role where youll collaborate with marketing, product, RevOps, and sales to execute a fullfunnel strategy. You’ll drive performance across paid acquisition, referral, SEOAI search optimization, ABM, and partner channels. You’ll also lay the foundation for a repeatable growth engine and help define the strategy, systems, and team that will power Puzzle’s next stage of growth.

What You’ll Do

• Own and execute Puzzle’s endtoend growth marketing strategy across paid, organic, referral, ABM, SEOAI search optimization, and partnerships.

• Generate and scale highquality trial signups to fuel both our selfserve and salesassisted funnels.

• Optimize the growth funnel from first touch to pipeline creation—working closely with Sales, Product, and RevOps to improve handoffs and drive revenue.

• Build a rapid experimentation roadmap, testing new channels, messaging, creative, and landing pages to identify repeatable wins.

• Analyze performance data using tools like Salesforce, HubSpot, and Looker to guide decisionmaking and improve ROI.

• Manage and allocate the growth marketing budget to hit performance goals around CAC, ROI, and trial volume.

• Contribute to the strategic direction of Puzzle’s GTM efforts while building the foundation for a highperforming growth marketing team.

• Qualifications

  • 6+ years of experience leading growth marketing in B2B SaaS, preferably in earlystage or highgrowth environments.

  • Proven track record driving acquisition across a mix of channels, including paid, SEO, referral, ABM, and partnerships.

  • Experience working in a productled growth (PLG) motion and optimizing selfserve funnels.

  • Deep analytical skills and experience building performance dashboards, forecasting growth, and making datainformed investment decisions.

  • Strong command of growth tools and platforms: Salesforce, HubSpot, Google Ads, LinkedIn Ads, attribution platforms, etc.

  • Demonstrated success working crossfunctionally with Sales, Product, and RevOps to align on goals and deliver measurable business outcomes.

  • Comfortable working in a fastpaced environment with a high degree of autonomy and accountability.

  • (Bonus) Experience hiring, managing, or mentoring growth marketing talent.

  • What’s in it for you?

    Join Puzzle Financial at a pivotal growth stage where youll help redefine and reimagine how companies handle their financials while building your career in a flexible, remotefirst environment. Youll have the opportunity to make a significant impact, work with innovative founders, and develop valuable expertise at the intersection of modern accounting and fintech.

    Here is a preview of some of the amazing benefits here at Puzzle:

    • Competitive base pay and meaningful equity

    • 100% paid employee health, dental, and vision plans (U.S. & Canada vary)

    • 10 observed holidays and a flexible PTO policy so you can recharge

    • $1000 home office budget to get you set up for success

    • $2400 coworking budget for face time with your colleagues

    • $600 learning and development budget

    • 401K so you can save for your future

    • And much more

    • Puzzle is an equal opportunity and affirmative action employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other characteristics protected by law.

      Candidates should be currently residing in the U.S. or Canada to be eligible for this position. If hired, you will be required to present proof of work authorization. This employer is a participant of the EVerify program.