Founding Head of Growth (India) at Aios Medical — $100k$150k inc equity — Remote
Offer summary
Qualifications:
4+ years of experience leading growth in high-growth D2C companies., Strong understanding of performance marketing, including creative, copy, media buying, and conversion optimization., Proactive and metrics-driven with a focus on experimentation and analytics., Excellent organizational skills and ability to manage multiple projects in a fast-paced environment..Key responsibilities:
- Lead the launch and rapid scaling of Aios Medical's D2C presence in India to 10,000 monthly active patients.
- Develop and execute the go-to-market strategy, including testing messaging and customer acquisition experiments.
- Build a scalable, low CAC growth engine tailored to the Indian market.
- Oversee early operations and hands-on activities like ad setup, creative review, and landing page optimization.
Job description
About Aios Medical
Our overarching mission is to accelerate the massmarket adoption of consumer biotech products so every human can live at least 100 healthy years. Our immediate focus is excess bodyweight. We are increasing the accessibility of GLP1 medications to accelerate their takeup to help solve obesity worldwide.
To do that, we’re building an AIpowered clinical operating system: ClinicOS. ClinicOS makes it effortless for consumer brands to easily offer directtopatient healthcare, globally. We work with external Brand Partners, as well as using this infrastructure to scale our own internal consumer healthcare brands.
Since we launched Fella Health in the US in June 2021, Fella has positioned itself as nononsense weight loss for busy bigger guys. Today, we operate multiple brands across the US & UK — our two biggest are Fella Health (US & UK) & Bolt Pharmacy (UK).
Our infrastructure will have served 100 million patients worldwide by 2035. We’ll then use that directtopatient infrastructure to serve nextgen biotech products atscale to increase the proportion of humans living at least 100 healthy years.
In so doing, we’ll become the world’s first trillion dollar healthcare company.
We’ve grown >2000x since Aug 2021, >200x since Aug 2022, >20x since Aug 2023. We’re >$50Myr revenue. We’ve been cashflow positive since June 2023. We’re >10,000 customers with high NPS.
We’re a young startup and we’re just getting started. This is still Day 1 and all our work is ahead of us.
Were backed by top healthcare & consumer investors:
Y Combinator
Global Founders Capital — backed Facebook, Slack, LinkedIn, Revolut, Rocket Internet
AngelList Early Stage Fund (backed by Naval Ravikant)
BrandProject (venturebuilder behind 2 unicorns)
The founders of Indeed, Curative (unicorn), Alan (unicorn), Kaia Health (>$300mil valuation), Vouch Insurance (>$500mil valuation), Not Boring (Packy McCormick)
India Launch: Lead our v1 GTM: test messaging, launch fast experiments, and drive our first wave of customer acquisition across paid & organic.Growth Engine: Build a scrappy, repeatable growth engine made for the Indian market that converts at low CAC. Move fast, run lean, and double down on what works.Frontline: You’ll be in the weeds daily. Setting up ads, reviewing creative, tweaking landing pages & fixing ops holes while still making sure we remain at the frontier of the rapidly changing consumer obesity market.GM Execution: You’ll own everything operational to get the market live: growth ops, lightweight support systems and general entropywrangling.Experience: You have 4+ years leading growth at highgrowth D2C companies, going 0 → 1. You do not need healthcare experience. I have a strong preference for people who understand & enjoy the scary speed of a highgrowth startups.Agentic: Youre a doer. You’ve been pulled into important problems, taken risks, excelled in new areas. Youve likely founded something, however small. You may want to start your own company in the future.Scientist: You’re maniacal about your metrics. You’re proactive when crafting experiments and have a clear process ****for generating & prioritizing ideas. You care a weird amount about your analytics stack and design experiments across the whole customer lifecycle which are both bold & have clear attribution.Performance: You’re excellent at bestinclass performance marketing: creative, copy, media buying, conversion, lifecycle. You’ll be supported by a full growth team but you’ll need to know this endtoend.Trenches: You don’t hesitate to get your hands dirty in the trenches. At the start, this is all on you.Strategy: You’re excellent in the trenches but you’re also the general at 30,000 ft deciding where to move the troops. You always make sure we’re taking the required big swings. If you don’t, noone will.Excellence: You’re annoyingly capable at meta skills. You’re an autodidact with impressive speed and resourcefulness. You’re highly organized and can complete multiple projects concurrently. You calmly handle uncertainty and rapidly changing situations.Based in India.Hiring: You hate incompetence as much as me. You build a team of strictly Aplayers, and you truly mean it.Systems: You think in and build out systems. In solving a problem you recognize the underlying system, then focus on improving the system itself to fix the true cause of an issue.Figure it out: You’re likely one of those timeless people that could be dropped anywhere in the world, in any century, and you’d figure it out. Your friends probably think of you as that person :)Belief in the mission: We will have served 100 million patients by the end of 2035 and we transform the life of most patients who join. We have a lot of work to do. We are obsessed with our patients and are dedicated to the mission.Unwavering integrity: We are at the frontier, so we often live in ambiguity with no trodden path. When we can’t look to others for guidance, we must maintain impeccable ethics and unwavering integrity.Only the paranoid survive: Bad sh*t is coming. By joining us, you’re choosing to sail straight towards the storms with unhesitating conviction. However much we’ve already done, however far we’ve already come — it’s still Day 1 and all our work is ahead of us.If we’re average we fail: We are only interested in “insanely great”, a focus on the quality of our execution that in everyday life would be considered pathological. We have a dedication to excellence and reject incompetence.Commitment to candor: That which can be destroyed by the truth should be. You get full transparency from the company and the company expects full transparency from you. We never say anything about someone that we wouldn’t say to them directly. We give feedback with love and do not need to protect people from fleeting physical sensations.A maniacal sense of urgency: We execute at an intensity that most people think is impossible. Speed is critical and we need things done yesterday. We all work very hard and in such a competitive world there really is no other way to win.Enduring frugality: We are frugal. We hate being wasteful and we are antiluxury. A culture of cheapness keeps us young. We spend our cash wisely & carefully — in a way that would make our grandmas proud.Bulldozing barriers: The world is malleable and we shape it. We truly believe this and act accordingly. We are relentlessly resourceful and are at the mercy of noone but ourselves. You’ll be shocked how capable you are and how much you can achieve.Keep your head down: We’re boring people doing exciting work. We don’t chase shortterm status — we ignore shortterm dopamine hits and focus on what matters. Outsiders will underestimate us and we revel in that.The power of focus: We live in a world of power laws and we cannot overestimate the unimportance of practically everything. Know your One Thing, and nail it.Healthcare: comprehensive medical insurance (if appropriate).
Remote: our team is fully distributed across the world and functions fully remotely.
Personal development: budget for books, courses, coaching ($1200yr).
Personal wellness: budget for gym, health apps ($1200yr).
GLP1s: free membership with a clinic offering GLP1s.
Health coaching: free biweekly health coaching so you stay healthy.
Work coaching: free biweekly work coaching so you stay sharp + calm.
Equipment: Macbook & workfromhome equipment provided as needed.
What are we missing? Were still early so you get to shape our culture.
🎯 “You just build a fing amazing experience. Make each step amazing. Make every decision in the long term interest of the customer. Give the customer massively more value than you take.”*CompensationYou get paid above market and you get early stage equity, so you get really rich if we nail this.
Compensation: $100k$150k inc equity
Benefits
The stuff below is cool, but honestly, it should be a rounding error compared to the above.
Our cultural standardsThese are the core cultural standards to which we hold ourselves & our teammembers:
Nice to have
Need to have
You can read more about working with us here: Working at Aios Medical https:fella.notion.siteworkingataiosmedical
Being the Founding Head of Growth (India)
As Founding Head of Growth (India), your fundamental role is to launch & rapidly scale our India D2C presence to 10k monthly active patients.
You’ll lead our v1 GTM. You’ll build a scrappy, repeatable growth engine native to the Indian directtopatient weight loss market. You’ll oversee early ops as a pseudoGM.
Great performance in this role means the foundations are in place to serve 100,000 customer in India by the end of 2027. If you nail the role, you’ll be top candidate for GM India.
This is a fulltime, fully remote role. You should be based in India.
This is a senior role. You’ll report directly to me, Richie :) (our CEO). I’m intense, so you’ll also be intense. This should be the most challenging, most rewarding role of your life.
You’ll also work closely with Joey Gracek (Chief of Staff), Kavish Lodha (Interim India Lauch Lead), and Dave Lane (Head of Growth for US & UK).
Key responsibilities
📈 ”A startup is a company designed to grow fast. The only essential thing is growth. If you get growth, everything else tends to fall into place.”
You’ll lead India Growth (including initial GTM) and you’ll oversee early Operations. You’ll be the driving force behind our launch in India, joining just before we have our infrastructure ready. You need to be killer at earlystage consumer growth and ready to roll up your sleeves to handle early ops. You’ll get us rapidly to 10k monthly active patients.
Required profile
Experience
Other Skills
- Team Building
- Systems Thinking
- Adaptability
- Problem Solving
- Time Management
- Teamwork
- Communication
- Problem Solving
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