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Digital Marketing Manager_Tanvi_Crossple Digital @6.5 Y_Jaipur

CodersBrain

Key Facts

Remote From: 
India
Full time
Mid-level (2-5 years)
English

Other Skills

  • •
    Analytical Thinking
  • •
    Collaboration
  • •
    Creativity

Roles & Responsibilities

  • Minimum 4 years of experience in digital marketing or advertising.
  • Graduate or postgraduate degree in marketing or a related field.
  • Proven experience managing SEO/SEM, social media, and digital campaigns.
  • Strong analytical skills with knowledge of website analytics tools like Google Analytics.

Requirements:

  • Plan and execute digital marketing campaigns across various channels.
  • Design and maintain social media presence and measure campaign performance.
  • Optimize user experience through landing pages and user funnels.
  • Collaborate with internal teams and evaluate emerging technologies.

Job description

Job Description
Job Responsibilities:
● Plan and execute all digital marketing, including SEM, marketing database, email, social media and
display advertising campaigns
● Design, build and maintain our social media presence
● Measure and report performance of all digital marketing campaigns, and assess against goals (ROI
and KPIs)
● Use Google analytics for goal set up for visitor analysis, social media tracking, ad words tracking
● Identify trends and insights, and optimize spend and performance based on the insights
● Brainstorm new and creative growth strategies
● Plan, execute, and measure experiments and conversion tests
● Collaborate with internal teams to create landing pages and optimize user experience
● Utilize strong analytical ability to evaluate endtoend customer experience across multiple
channels and customer touch points
● Instrument conversion points and optimize user funnels
● Collaborate with internal BU Heads
● Evaluate emerging technologies.
● Provide thought leadership and perspective for adoption where appropriate
● A clear and thorough understanding of Performance Marketing.
● Identify the ideal customer acquisition journey through market segmentation and experimentation.
● Create clear positioning statements and compelling messaging that communicates our value
proposition to the market.
● Identify ways to optimize segmented customer journeys across various fronts of Performance
Marketing such as SEOSEMSMM etc.
● Strong data crunching & analytics understanding in order to make datadriven decisions and work
closely with product & marketing teams.
● Measure and track the growth & progress against the various KPI Metrics.
● Work with the marketing team to develop and deliver maximum growth against the various
objectives.
● A sound knowledge on the various search tools, website optimization techniques, digital
advertisements, datacrunching & analytics, in order to drive the results.

Candidate Attributes:
● A minimum of 4 years of experience in a digital marketing or advertising position.
● Indepth knowledge of various social media platforms, best practices, and website analytics.
● GraduatePost graduate degree in marketing or a related field
● Proven working experience in digital marketing
● Demonstrable experience leading and managing SEOSEM, marketing database, email, social
media andor display advertising campaigns
● Highly creative with experience in identifying target audiences and devising digital campaigns that
engage, inform and motivate
● Experience in optimizing landing pages and user funnels
● Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture,
WebTrends)
● Experience in setting up and optimizing Google Adwords campaigns
● Working knowledge of HTML, CSS, and JavaScript development and constraints
● Strong analytical skills and datadriven thinking
● Uptodate with the latest trends and best practices in online marketing and measurement
Tech Skills Required:
● Google AdWords, SEOSMO, PPC, Facebook, Facebook Ads Manager ,Business Analysis,
Business Profitability, Microsoft Excel, Digital Strategy,
Ready to apply?
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