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Digital Marketing Specialist

Job description

ABOUT THE COMPANY
Vasitum is an AIpowered HRTech SAAS platform leveraging AI and ML technology to automate and streamline the recruitment cycle. Disrupting the HR industry, we aim to bring efficiency in the hiring process and muchneeded transparency for our users.
From Sourcing, to screening, to background checks, to making the offer. Vasitum covers it all.

We understand jobs & recruitment like nobody else. We are a tech startup, reinventing the way you attract, shortlist, and engage candidates. We match the right talent to the right opportunity and accelerate the hiring process. Think of us as an extension of your recruitment team. We may not be able to throw a pizza party for the team, but we have the tools to help you make highimpact hiring decisions. Our holistic recruiting solution caters to recruiters and job seekers alike.

Responsibilities

  • Designing and overseeing all aspects of our digital marketing department
  • Developing and monitoring SEO and organic search.
  • Setting up Analytics and Google Tag Manager for website analytics.
  • Driving relevant traffic and applicants to our pages via various channels organic.
  • Adept at email marketing, using other social media channels and communities.
  • Lead gen support for sales using various channels – Organic, utilize internal database via email campaigns and other media channels
  • Planning and managing our social media presence to improve brand visibility and traffic.
  • Identifying the latest trends and technologies affecting our industry.
  • Evaluating important metrics that affect our website traffic, service quotas and target audiences.
  • Working with your team to brainstorm new and innovative growth strategies.
  • Overseeing and managing all contests, giveaways, and other digital projects.

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