Offer summary

Qualifications:

Proven experience in growth or performance marketing., Strong analytical skills with proficiency in GA4 and GTM., Hands-on experience managing paid campaigns on Google Ads and Meta Ads., Excellent written and editing skills for content marketing..

Key responsibilities:

Plan, execute, and optimize marketing initiatives across multiple channels.

Use GA4 and GTM for data tracking and analysis.

Manage and refine paid ad campaigns on Google Ads and Meta Ads.

Oversee content creation and email marketing automation.

Job description

This is a remote position.

* This position is open exclusively to candidates located in Colombia or Mexico *

We’re looking for a datadriven Growth Marketer who thrives at the intersection of creativity and analytics. You’ll be responsible for driving measurable growth across the full funnel — from attracting the right audience to engaging them with relevant content, converting them through optimized touchpoints, and retaining & upselling via databacked strategies.
If you’re passionate about experimenting, optimizing, and delivering results, this role is for you.

What You’ll Do

Plan, execute, and optimize marketing initiatives across multiple channels (content, paid ads, email campaigns, landing pages).

Use Google Analytics 4 (GA4) for event setup, conversion tracking, and funnel analysis to make databacked decisions.

Manage Google Tag Manager (GTM) — creating custom tags, triggers, and tracking for campaigns.

Run and refine paid ad campaigns on Google Ads and Meta Ads Manager, including remarketing strategies.

Conduct AB tests using tools like Google Optimize, VWO, or platformnative split tests to improve performance.

Oversee content execution — brief, write, or edit blog posts, social media copy, and landing pages with SEO and conversion in mind.

Manage email marketing automation — create segmentation, triggers, and nurture campaigns that drive engagement and sales.

Requirements
What We’re Looking For

Proven experience in growth marketing, performance marketing, or similar role.

Strong analytical skills with proficiency in GA4 and GTM.

Handson experience managing and optimizing paid campaigns on Google Ads and Meta Ads.

Familiarity with AB testing tools and experimentation frameworks.

Excellent written and editing skills for content marketing.

Experience with email automation platforms and segmentation strategies.

A balance of creativity and dataoriented thinking.