Bachelor's degree in Marketing, Communications, or a related field.
At least 3 years of experience in ASO, mobile marketing, or related areas.
Proven success in optimizing mobile game titles for increased downloads and revenue.
Experience with ASO tools like Sensor Tower, App Annie, and Google Analytics.
Requirements:
Develop and implement ASO strategies to enhance app visibility and revenue.
Conduct keyword research and optimize app metadata for better rankings.
Monitor app store rankings and user reviews to identify improvement areas.
Collaborate with marketing to align app store pages with branding and industry trends.
Job description
Part of the famed Kute Group, OAO Info India has been formed to create one of the leading game development studios in the Action genre. With an everexpanding team, having grown by more than 100% in the last year, we are well positioned to take the industry by storm by launching some kick ass action games in the coming year. Looking forward to adding App Store Optimization Manager to lead us on this journey ahead.
Key Responsibilities:
• Develop and implement ASO strategies to improve visibility, downloads, and revenue of our mobile game titles
• Conduct keyword research and analysis to identify hightraffic and lowcompetition keywords for our game titles
• Optimize game titles, descriptions, and metadata to improve keyword ranking and conversion rates
• Monitor and analyze app store rankings and user reviews to identify areas of improvement and implement changes accordingly
• Collaborate with the marketing team to ensure app store pages align with our overall branding and marketing strategy
• Keep uptodate with industry trends, best practices, and algorithm updates related to app store optimization
Requirements:
• Bachelors degree in Marketing, Communications, or related field
• 3+ years of experience in ASO, mobile marketing, or a related field
• Proven track record of optimizing mobile game titles for app stores with significant increases in downloads and revenue
• Experience with ASO tools and platforms such as Sensor Tower, App Annie, and Google Analytics
• Strong analytical skills and ability to use data to drive decisions
• Excellent written and verbal communication skills
• Passion for mobile gaming and keeping uptodate with industry trends and best practices
Preferred Qualifications:
• Experience in the mobile gaming industry
• Familiarity with Apple Search Ads and Google AdWords
• Experience with AB testing and conversion rate optimization
