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CRM Head

Nihara HR Services

Job description

· Customer analytics Lifetime value, wallet share, basket analysis, purchase patterns etc.
· Database management
· Build Customer retention strategies
· Run and lead customer loyalty program for 750+ retail outlets
· Design and develop data driven and segment focus marketing campaigns focusing on increasing customer loyalty and retention
· Analyze purchase pattern to reveal new CRM opportunities to increase customer lifetime valueWallet share
· Execute and manage CRM campaign to cross sell and up sell new and existing products
· Liaise with IT and technology partnersagencies to ensure successful execution of projects
· Facilitate market research studies around CRM
· Work with internal marketing team and external vendors to design collaterals related to marketing
· Standardization of store merchandise and store layout
· New initiatives to improve retail’s brand and improve customer relations
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