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CRM Head

Roles & Responsibilities

  • Bachelor's degree in Marketing, Business Administration, or related field.
  • Proven experience in CRM, customer analytics, and loyalty programs.
  • Strong understanding of data analysis, segmentation, and marketing strategies.
  • Excellent communication and coordination skills with IT and external vendors.

Requirements:

  • Lead and manage customer loyalty programs across retail outlets.
  • Design and execute data-driven marketing campaigns to enhance customer retention.
  • Analyze purchase patterns to identify new CRM opportunities and increase customer lifetime value.
  • Collaborate with internal teams and external partners to implement CRM initiatives and market research.

Job description

· Customer analytics Lifetime value, wallet share, basket analysis, purchase patterns etc.
· Database management
· Build Customer retention strategies
· Run and lead customer loyalty program for 750+ retail outlets
· Design and develop data driven and segment focus marketing campaigns focusing on increasing customer loyalty and retention
· Analyze purchase pattern to reveal new CRM opportunities to increase customer lifetime valueWallet share
· Execute and manage CRM campaign to cross sell and up sell new and existing products
· Liaise with IT and technology partnersagencies to ensure successful execution of projects
· Facilitate market research studies around CRM
· Work with internal marketing team and external vendors to design collaterals related to marketing
· Standardization of store merchandise and store layout
· New initiatives to improve retail’s brand and improve customer relations

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