Degree in Marketing, Business Administration, or a related field.
Prior experience in performance marketing roles, including multi-channel strategies.
Strong expertise in campaign analysis, reporting, and tools like Google Analytics.
Excellent analytical, communication, and problem-solving skills.
Requirements:
Develop and execute performance marketing strategies and plans.
Manage digital prospecting and remarketing campaigns.
Oversee budgets and campaigns across digital channels to optimize ROI.
Collaborate with management to improve funnel conversions and share insights.
Job description
Performance Marketing Manager Youtube Marketing
About the Company
Cocoma Digital Private Limited is a leading YouTube specialist that helps media companies promote their films, web series, documentaries, digital products, and more on YouTube. Our focus is on YouTube video production and growth hacking to increase the visibility and engagement of our clients channels.
Responsibilities of a Performance Marketing Manager
Your responsibilities will include:
· Creating and executing a strong performance marketing strategy & execution plan
· Developing and managing digital prospecting and remarketing campaigns
· Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
· Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels
· Identifying and testing new channels to continue to meet or exceed established critical metrics
· Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
Key Requirements
· You have a degree in Marketing, Business Administration or a related field.
· You have prior experience in a similar role as well as experience building effective multichannel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.
· You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.
· You possess excellent analytical skills and leverage data, metrics, analytics and consumer behavior trends to drive actionable insights & recommendations.
· You are a highly goaloriented individual and have excellent communication skills.
· You are openminded, curious and a strong problem solver.
From: Connecticut (USA), Delaware (USA), District of Columbia (USA), Georgia (USA), Maine (USA), Maryland (USA), Massachusetts (USA), New Hampshire (USA), New Jersey (USA), New York (USA), North Carolina (USA), Ohio (USA), Pennsylvania (USA), Rhode Island (USA), South Carolina (USA) (Full Remote)
