Performance Marketing Specialist (Google Ads, Meta Ads, LinkedIn Ads) – Remote | U.S. Time Zones
Position Type: Full-Time, Remote
Working Hours: U.S. Time Zones
About the Role
We’re hiring a data-driven Performance Marketing Specialist to build, manage, and optimize high-performing paid media campaigns across multiple digital advertising platforms.
This role is focused on:
- Lead generation
- Paid media optimization
- ROAS growth
- Conversion tracking
- Funnel performance
- Scalable campaign execution
You will manage campaigns across:
- Google Ads
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
- YouTube and display platforms
- Retargeting and paid acquisition channels
This is a hands-on execution role — not strategy-only.
If you:
- Love analyzing campaign performance
- Enjoy scaling paid media profitably
- Thrive on testing and optimization
This role is a strong fit.
What You’ll Own
Paid Media Campaign Management
- Build, launch, and manage campaigns across:
- Google Ads
- Meta Ads
- LinkedIn Ads
- YouTube Ads
- Display and retargeting platforms
- Develop campaigns focused on:
- Lead generation
- Sales and conversions
- Brand awareness
- Remarketing
- Manage:
- Campaign structure
- Audience targeting
- Budget allocation
- Bid strategies
- Audience segmentation
Campaign Optimization & Scaling
- Monitor campaigns daily and make performance adjustments in real time
- Optimize:
- Improve:
- Audience targeting
- Ad relevance
- Funnel performance
- Conversion rates
- Scale winning campaigns while maintaining efficiency and profitability
- Identify and troubleshoot underperforming campaigns proactively
Creative Testing & Funnel Optimization
- Run structured A/B tests on:
- Headlines
- Ad copy
- Creatives
- Landing pages
- CTAs
- Collaborate with creative and content teams on high-performing assets
- Provide data-backed recommendations to improve:
- Messaging
- Creative direction
- Conversion rates
Tracking, Analytics & Attribution
- Implement and maintain:
- Google Analytics (GA4)
- Google Tag Manager
- Meta Pixel
- Conversion tracking systems
- Attribution setups
- Ensure accurate tracking across:
- Paid campaigns
- Funnels
- Landing pages
- Analyze:
- User behavior
- Funnel drop-offs
- Conversion paths
- Use insights to improve ROI and campaign efficiency
Reporting & Performance Insights
- Prepare:
- Weekly performance reports
- Campaign summaries
- Optimization recommendations
- Track and report on:
- CTR
- CPC
- CPL
- CPA
- ROAS
- Conversion rates
- Present actionable insights and scaling opportunities to leadership
Cross-Functional Collaboration
- Work closely with:
- Marketing teams
- Designers
- Content teams
- Sales teams
- Align paid media efforts with business and revenue goals
- Support integrated campaigns combining:
- Paid media
- SEO
- Email marketing
- Organic content
What Makes You a Strong Fit
- You combine analytical thinking with creative execution
- You enjoy testing, experimenting, and improving campaign performance
- You care deeply about ROI and measurable outcomes
- You proactively identify opportunities and performance gaps
- You thrive in fast-paced marketing environments
Required Experience & Skills
- 3+ years of hands-on paid media experience
- Strong experience with:
- Google Ads
- Meta Ads Manager
- LinkedIn Ads
- Proven ability to:
- Scale campaigns profitably
- Reduce CPA
- Improve ROAS
- Strong understanding of:
- PPC
- Attribution models
- Conversion tracking
- Funnel optimization
- Experience with:
- Google Analytics (GA4)
- Google Tag Manager
- Reporting dashboards
- Strong analytical and communication skills
Ideal Experience
- Experience with:
- Lead generation campaigns
- E-commerce campaigns
- Retargeting funnels
- Familiarity with:
- HubSpot
- Salesforce
- Marketo
- Marketing automation workflows
- Experience managing:
- Multiple ad accounts
- Client portfolios
- Large monthly ad spend
- Google Ads and Meta certifications preferred
What a Typical Day Looks Like
- Review campaign dashboards and performance metrics
- Launch and optimize paid advertising campaigns
- Adjust:
- Budgets
- Bids
- Audiences
- Creatives
- Analyze funnel and conversion performance
- Collaborate with creative teams on new ad concepts
- Troubleshoot tracking and attribution issues
- Prepare performance insights and optimization recommendations
In short:
You drive scalable growth through data-backed paid media execution, testing, and continuous optimization.
Key Metrics for Success (KPIs)
- Return on Ad Spend (ROAS)
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Click-Through Rate (CTR)
- Conversion Rate
- Lead and revenue growth
- Budget efficiency and campaign scalability
Why This Role Stands Out
- Direct impact on revenue and business growth
- Opportunity to manage large-scale paid campaigns
- Exposure to multiple advertising platforms and funnels
- Strong ownership and autonomy in campaign management
- Remote flexibility with growth-focused marketing teams
- Opportunity to grow into senior growth or paid media leadership roles
Interview Process
- Application Review
- Initial Interview
- Technical Interview & Campaign Discussion
- Final Interview with Leadership
Apply Now
If you:
- Love performance marketing
- Enjoy optimizing campaigns daily
- Know how to scale paid media profitably
This role is a strong fit for marketers who combine analytical thinking, experimentation, and hands-on execution to drive measurable growth.
