User Acquisition Manager

Part of the famed Kute Group, OAO Info India has been formed to create one of the leading game development studios in the Action genre. With an everexpanding team, having grown by more than 100% in the last year, we are well positioned to take the industry by storm by launching some kick ass action games in the coming year. Looking forward to adding User Acquisition Manager to lead us on this journey ahead. The Role @ OAO India Are you a skilled performance marketer with experience in successfully growing apps or games through mobile user acquisition campaigns? Are you passionate about games and understand the trends in mobile gaming, user acquisition, user behavior and monetization? OAO India is growing and we are looking for an analytically strong user acquisition professional who wants to make a direct impact on the growth of the business through performance marketing. Your mission at OAO India is to be handson in managing the full cycle of our user acquisition campaigns working closely with our brilliant analytics and games teams, as well as the rest of marketing. Responsibilities: o Responsible for planning, setting up, monitoring, and analyzing mobile user acquisition campaigns. o Evaluate key performance metrics and optimize accordingly to achieve ROI and growth targets. o Independently manage budgets and prepare thorough, dynamic media planning, efficiently allocating budget to different sources based on performance. o Analyze and report performance KPIs. Work closely with the BI team to ensure sophisticated data analysis support. o Build, maintain and enhance OAO India relationships with mobile UA partners. Negotiate terms to maximize performance opportunities. o Select, onboard, and evaluate new mobile UA partners. o Work closely with the Marketing Design team to ensure optimal content and creative assets performance. o Work closely with the games teams to ensure goals alignment and update performance benchmarks. Experience and skills: o In depth understanding and proven expertise with Facebook mobile ads. Good understanding of Google AdWords for mobile (UAC). Additional platforms a plus (e.g., ASA, Snapchat). o Previous budgeting and budget spending responsibilities for ROI based mobile user acquisition campaigns. o Good understanding of main mobile marketing tech especially conversion tracking, programmatic advertising etc. o Strong analytical and reporting skills. o Excellent sense of accountability and ownership. Attention to detail and proactive, handson mentality. o Excellent negotiations and relationship building skills. o Comfortable with working within fastpaced environments, delivering on multiple simultaneous projects. o Experience with ASO o Experience in the gaming industry. What we offer: ● Being part of OAO Indias Pune studio is a rewarding experience, one that requires dedication, a strong sense of ownership over your work and an overwhelming enthusiasm for the games you work on. ● In return we offer competitive salary, and excellent working environment and most importantly we will give you the room to be yourself and live your passion