Associate Director Product Management

extra holidays - extra parental leave - fully flexible
Work set-up: 
Full Remote
Contract: 
Salary: 
130 - 130K yearly
Experience: 
Mid-level (2-5 years)
Work from: 

Offer summary

Qualifications:

Minimum 5+ years of experience in B2B product management, preferably in AV, SaaS, or technology sectors., Proven success managing cross-functional product development from strategy to launch., Strong understanding of pricing models, product-market fit, and go-to-market planning., Excellent communication skills to bridge technical and non-technical stakeholders..

Key responsibilities:

  • Define product vision, strategy, and roadmap aligned with business goals.
  • Drive execution across the full product lifecycle from ideation to launch and improvement.
  • Own pricing strategy and monitor market trends to ensure competitiveness.
  • Lead evaluation of proofs of concept and new product assessments.

ET Group logo
ET Group Information Technology & Services SME https://www.etgroup.ca/
51 - 200 Employees
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Job description

Company Description

Are you ready to be part of a dynamic team and grow your career with a company that’s redefining the future of work? At ET Group, we’re transforming the way we operate and deliver excellence through transparency, collaboration, and innovation. We are proud to be recognized as one of the top workplaces in Canada. Ranked 15th on the 2025 Best Workplaces in Canada list, our commitment to fostering a positive and inclusive work environment is at the heart of everything we do.

As pioneers in asynchronous work, we empower our team to make decentralized decisions and drive meaningful change. We design and integrate cuttingedge audiovisual (AV) solutions that enhance collaboration and communication. Committed to continuous learning and teamwork, we deliver hightouch, premium AV solutions to enterprise and government clients.

Job Description

The Development Lead will be responsible for the development and evolution of ET Group’s offerings by translating business goals and customer needs into clear, marketready solutions. The Development Lead provides the structure, discipline, and accountability required to ensure every product and service is strategically aligned, scalable, and effectively delivered. This role serves as the central driver of product lifecycle execution, including ownership of pricing strategy and POC evaluation.

Key Responsibilities

Product Vision & Strategy
Define product vision, strategy, and roadmap aligned with ET Group’s business goals
• Develop product strategy documents, including business cases, highlevel use cases, technical requirements, revenue, and ROI analysis
• Partner with Lead Links to ensure service portfolios continue evolving to meet customer and market needs

Lifecycle Management
• Drive execution across the full product lifecycle, from ideation to launch and continuous improvement
• Maintain product documentation, timelines, and implementation plans
• Ensure offerings are fully prepared and enabled for internal teams and customer delivery

Pricing & Market Alignment
Own pricing strategy, ensuring offerings remain competitive while supporting ET Group’s business objectives
• Collaborate with the Product Marketing Lead to align packaging and positioning with pricing decisions
• Monitor market trends and adjust pricing strategies to ensure ongoing relevance

POC & New Product Evaluation
• Lead evaluation and coordination of Proofs of Concept (POCs) and new product assessments
• Ensure technical feasibility, business viability, and customer alignment before adoption
• Collaborate with SMEs, Product Marketing Lead, and Customer Experience Lead to validate POCs and decide gonogo

CrossTeam Collaboration
• Work closely with SMEs for technical depth and feasibility
• Partner with the Product Marketing Lead for gotomarket readiness
• Integrate feedback from the Customer Experience Lead to refine solutions
• Collaborate with Growth & Innovation Lead Link to set priorities and allocate resources effectively

Qualifications

Required
• Minimum 5+ years of experience in B2B product management, preferably in the AV, SaaS, or technology sector
• Proven success managing crossfunctional product development lifecycles from strategy through launch
• Strong understanding of pricing models, productmarket fit, and gotomarket planning
• Excellent communication and facilitation skills – able to bridge technical and nontechnical stakeholders
• Demonstrated ability to own roadmaps, prioritize tasks, and drive accountability across teams
• Experience with agile frameworks (e.g., Scrum) and product documentation tools

Desired
Experience working in or with integrators or AV solution providers
• Knowledge of collaboration technologies (e.g., Microsoft Teams Rooms, Zoom, UC&C ecosystems)
• Exposure to humancentered design or customer journey mapping
• Familiarity with product analytics and feedback loops (NPS, CSAT, churn, etc.)
• Previous experience working in a flat or selfmanaged organization is a plus

Additional Information

Further Details:

  • Annual salary range: $130,000 $150,000 CAD per year.
  • Comprehensive medical and dental coverage.
  • Yearly bonus
  • 3 weeks of paid vacation in your first year, with additional days accrued for tenure.
  • 6 personal paid and 4 unpaid emergency leave days.
  • Personal development opportunities with 20 days allocated for training and skill enhancement.
  • Extensive onboarding, mentoring, and growth potential.
  • A workplace built on trust, empowerment, and a positive atmosphere
    • Please note, you must be eligible to work in Canada to be considered for this role.

      ET Group values diversity and is committed to building teams that reflect various backgrounds, perspectives, and skills. Our hiring decisions are based on qualifications, merit, and business needs. We do not use AI in any of our hiring process.

Required profile

Experience

Level of experience: Mid-level (2-5 years)
Industry :
Information Technology & Services
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Other Skills

  • Virtual Collaboration
  • Teamwork
  • Communication
  • Problem Solving

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