Product Director – AdTech (LocID)

Digital Envoy (DE) is the leader in geolocation and VPN data for over 25 years for customers in various verticals - Streaming Media, Ad Tech, Cybersecurity, E-commerce, and Data Analytics. Our core product IP address geolocation powers customers like Netflix, Hulu, Trade Desk, Paypal, AWS, Apple, and many others. Our VPN and Proxy data coupled with accurate IP address geolocation data helps companies determine malicious activity for threat intelligence, authentication, and digital piracy.  

We are looking for a Product Director to join the Product team in leading the LocID product. As the Product Director of LocID, you will be at the ground floor of an industry transformational product, working with top-tier AdTech platforms, and companies. You will have the opportunity to help change how the AdTech CTV industry evolves in using IP addresses and geolocation. LocID is the first of its kind solution that solves volatility of IP address geolocation in targeting, audience building, and measurement. As CTV is seeing double digit advertiser revenue growth, LocID helps to target the audience to the correct geolocations even when IP addresses move around, as a result, providing incremental value to the advertising budgets by reducing wasted ad spending. You will be working with clients and prospects in various geographies globally, but mainly in North America, EMEA, and APAC regions. Your job will be to drive the adoption of LocID by helping to build solutions and applications that meet the specific demands of the various parts of the industry technology stack. You will have the opportunity to fully use your experience in classic product management methodologies from product-market research, client discussions, to scoping solutions for engineering, to positioning for markets, to product launch. 

As the owner of the product suite, you will be responsible for driving the market research, requirement gathering, engineering coordination, partnering with marketing, and supporting sales. DE’s customer base of companies in AdTech spans globally and touches almost every part of the Programmatic advertising ecosystem. . Your goal is to initially understand how LocID solves the issues related to IP address volatility within each part of the ecosystem, and company, and then help build the solutions that allow them to adopt LocID for their own programmatic AdTech solutions.  

As a successful candidate for this role, you are innately curious with the ability to assimilate ambiguous information and synthesize it into succinct insights that drive product development decisions. You take initiative to solve problems, and do not wait to be asked. You have an ownership mindset and take accountability for your domain and keep building on growing your domain expertise and impact. You can communicate complex information simply and clearly to a wide audience, influencing others by building relationships and providing logically sound arguments. You have a high drive for success and a passion for building and sharing impactful products. As the best product managers do, you can work with a wide variety of people with your excellent soft skills. As a data company, all product owners are also data analysts. We strive to know our data and its impact to clients in various situations. We dig in to develop a deep understanding of the why about things that others take for granted. You can communicate with data engineers, data scientists, software developers, and like because of your excellent technical aptitude and ability to communicate on a technical level. 

This person can work remotely from any of the following states: Connecticut (CT), Florida (FL), Georgia (GA), Kentucky (KY), Louisiana (LA), Massachusetts (MA), Michigan (MI), New York (NY), New Jersey (NJ), Pennsylvania (PA), South Carolina (SC), Tennessee (TN), Texas (TX), Virginia (VA). 

Georgia residents are encouraged and welcomed to join us a couple days/week in our Peachtree Corners, Georgia office.

Please note, at this time, Digital Envoy is not sponsoring visas for this position.

As the Product Director, you will: 

• Own Your Solutions: Most importantly, take full ownership of your products (your domain), driving the growth of your business. Manage and refine the product roadmap as new market research and intelligence become available.
• Conduct Key Market Research: Utilize online resources, attend conferences, engage in customer calls, and gather sales feedback to stay informed.
• Identify Problems and Target Personas: Pinpoint key problems to be solved and define target buyer personas for those issues.
• Analyze Data for Insights: Examine data to discern trends and patterns, proactively investigating use cases to uncover opportunities for product improvement and innovation.
• Understand the Competitive Marketplace: Create documents to support product positioning within a competitive landscape.
• Synthesize Research Insights: Consolidate insights from all research to develop solutions that uniquely address specific customer problems.
• Collaborate and Align with Engineering: Work with engineering to define requirements and explain the vision behind the product/solution. Meet with engineering teams and program managers to ensure product development aligns with the product vision and timeline.
• Partner with Marketing: Collaborate with marketing and communications to develop product positioning and messaging that resonate with target buyer personas. Contribute to thought leadership articles and presentations at conferences as needed.
• Create Product Collateral: Drive the creation of product collateral in partnership with the product marketing manager. Ensure the creation of sales collateral and training materials before product launch.
• Train and Support Sales Teams: Educate sales teams on new product and feature launches, as well as any selling tools. Assist the sales team in customer calls, highlighting key product differentiators and leveraging product and industry knowledge to advance the sales process.
• Develop Market Segmentation: Continuously evolve market segmentation for each product offering.
• Analyze Sales Data: Examine sales data and channel information, creating plans to enhance product line sales.

•  Bachelor’s degree in business, marketing, or a related field; MBA preferred.
• 5+ years of experience as a product manager, ideally within AdTech, MarTech, or programmatic advertising.
• Deep understanding of the programmatic ecosystem (DSPs, SSPs, DMPs, identity graphs, measurement platforms) and how data flows through the bidstream.
• Experience with CTV and digital video advertising, including monetization models, audience targeting, and measurement challenges.
• Excellent written and verbal communication skills; able to simplify complex concepts and influence diverse stakeholders.
• Proven ability to collaborate with engineering, sales, and marketing teams to deliver differentiated products.
• Strong organizational skills with a keen eye for detail and ability to manage multiple priorities in ambiguous environments.
• Demonstrated success in launching and positioning products in competitive AdTech markets that meet and exceed business objectives.
• Public speaking and thought leadership experience (e.g., presenting at industry conferences, client events, or webinars) preferred.
• Passion for continuous improvement and innovation in product, process, and customer experience.