Offer summary

Qualifications:

Bachelor's degree in Communications, Marketing, Journalism, or related field., Seven or more years of experience in product or technology communications., Strong storytelling abilities and technical fluency., Experience managing in-house teams and external PR agencies..

Key responsibilities:

Develop and deliver external communication strategies for Xero's small business products.

Secure positive media coverage across various press outlets.

Lead the development of narratives for major events like XeroCon and product roadshows.

Collaborate with teams to ensure aligned messaging across channels.

Job description

Our Purpose
At Xero, we’re here to help you supercharge your business. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we’re not only making life better for small business, we’ll be building a stronger economy that can change the world.

How you’ll make an impact

As Director of Communications, Product & Technology at Xero, you will be a key strategic communications partner to the company’s Small Business team, playing a critical role in raising external awareness around our flagship product innovations, in particular across markets in the United States, Australia and the United Kingdom. Youll develop impactful thought leadership and drive compelling narratives around our Small Business solutions primarily through media, as well as content and events. This role requires exceptional storytelling abilities, technical fluency, and collaborative leadership to unite diverse stakeholders around Xeros mission to empower small businesses.

What youll do
You will report to the GM of Global Product & Tech Communications and partner with leadership and other teams to develop and deliver effective external communications strategies for Xeros small business products.
You will serve as a trusted communications partner to the Product and Product Marketing teams, helping to define a strong position in the media and inform a competitive communications plan.
You will proactively secure positive media coverage for Xeros small business offerings across business, tech, consumer, and trade press.
You will lead the development of the small business narrative for Xeros major events, including XeroCon and regional product roadshows.
You will collaborate closely with other teams, including Corporate Communications, Social Media, and Marketing, to ensure messaging and goals are aligned across all channels.
You will drive Xeros overarching AI narrative and other thought leadership initiatives by leveraging product communications support.
You will manage and mentor a global team, fostering a strategic partner approach to communications and ensuring positive message pullthrough across all channels.
You will partner with Xeros Economist and Small Business Insights team to identify and pitch impactful stories to the media, leading to a clear external articulation of Xero’s product narrative and positive sentiment from customers, partners, and media.

What youll bring with you
A solid understanding of product development and marketing principles, with a demonstrated ability to translate complex technical concepts into compelling narratives.
Seven or more years of experience in product or technology communications, with the ability to comfortably drive results in both traditional and new media channels.
A passion for the customer experience, paired with the ability to multitask and quickly prioritize projects in a global organisation.
Exceptional writing skills, with a customercentric approach, and a track record of developing and securing datadriven press stories.
Experience managing both inhouse communications teams and external PR agencies.
Proven ability to build collaborative relationships across diverse functions and navigate areas of conflict in a proactive way.
Excellent verbal and written communication skills, with the capability to act as a brand ambassador.
A bachelors degree in Communications, Marketing, Journalism, or a related field is a key requirement, with experience in B2B enterpriseSaaS software, fintech, or financial services being a plus.
Why Xero? Offering very generous paid leave to use however you’d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, health insurance, life insurance, and income protection, wellbeing and sports programmes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, career development, and many other benefits that reflect our human value, you’ll do the best work of your life at Xero.