Consumer Insights ManagerAssociate Consumer Insights Manager

Company Description

Cricut® makes smart cutting machines that work with an easytouse app, an evergrowing collection of materials, and crafting essentials to help you design and personalize almost anything — custom cards, unique apparel, everyday items, and so much more.

We believe everyone is born creative. We’re a diverse tapestry of thinkers, dreamers, givers, DIYers, handiworkers, artisans, and forever and always architects of things.

At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easytomaster tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day.

So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a fullblown business. Craft with a passion or for a purpose. Make something big and bold, itsybitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here’s the remarkable truth: When we all make together, we make all things possible.

Let’s make.

Job Description

We are seeking a driven and insightful Consumer Insights Manager or Associate Consumer Insights Manager to play a pivotal role in shaping our new product launches and expanding our brand within the creative projectmaking space. In this role, you will bring our strategic product research agenda to live, translating consumer passion and needs into innovative product concepts and enhanced consumer experiences. Partnering closely with product managers and crossfunctional teams, you will design, conduct, and analyze research, transforming insights into strategies that advance our products and the consumer experience.

You will lead and execute quantitative (e.g., category trend analysis, attitude and usage studies, concept testing, syndicated data analysis) and qualitative (e.g., IDIs, panel communities, online bulletin boards, focus groups, ethnographies) research, designing the right study for the question at hand. The ideal candidate will have both clientside and vendorsupplierside experience, with a focus on product innovation.

Responsibilities

• Design and execute adhoc research projects, quant or qual, from start to finish, including refining and clarifying stakeholder research requests, designing studies, developing questionnaires or discussion guides, programming surveys or screeners, fielding surveys or recruiting for qualitative studies using internal or thirdparty sample, analyzing data, creating final reports, and aligning teams on recommendations
• Conduct qualitative research, including IDIs, panel communities, online bulletin boards, focus groups, and ethnographies
• Analyze large surveybased datasets and conduct higherlevel analysis, including driver analysis
• Provide design, execution, and analysis support to research projects your Consumer Insights teammates are leading
• Develop expertise in our existing body of research, extracting key learnings to answer questions and ensure new studies speak to existing insights
• Employ team, industry, and researchonresearch best practices in your work
• Ensure stakeholder buyin, taking care that stakeholders have a stake in, digest, and know how to apply research findings
• Partner with crossfunctional teams, using insights to drive alignment, action, and winwin outcomes
• This is a handson role, with potential to manage vendors

• Qualifications

  • 5+ years of consumer insights experience in a corporate environment, on the research supplier side as well as client side
  • Deep experience designing and executing quantitative or qualitative research studies from start to finish
  • Experience analyzing large surveybased datasets and conducting analysis using SPSS
  • Skilled at insight generation and synthesis across studies
  • Knowledge of and adherence to research best practices
  • Detailoriented; ensures reporting is accurate and put into appropriate context
  • Strong project management skills; ability to juggle multiple projects at one time and selfprioritize workload
  • Excellent communicator and crossfunctional relationship builder
  • Team player who prioritizes team and business needs
  • Exceptional selfmanagement skills and high EQ
  • Entrepreneurial spirit, with passion for process improvement
  • Experience managing vendors a plus
  • Bachelor’s degree, preferably in the social sciences; advanced degree is a plus

  • Additional Information

    A Quick Note Before You Apply…
    
    Cricut is in a powerful chapter of transformation. We’re evolving fast—refining our strategy, growing our teams, and raising the bar across the board. This is an incredible opportunity for the right kind of person—but it’s not for everyone.
    
    We’re looking for Aplayers—people who don’t just meet expectations, but consistently exceed them. If you thrive in dynamic environments and find joy in turning challenges into momentum, keep reading.
    
    Here’s what makes someone a great fit for this role (and for this moment at Cricut):
    
    You have a bias for urgency.
    You don’t wait for perfect clarity to take action—you start, learn, and adjust. You believe that speed matters, especially when paired with thoughtfulness. You ask: “What can move forward today?” and push past inertia.
    
    You set high standards—especially for yourself.
    You’re proud of your work and protective of your reputation. You take ownership, deliver quality, and don’t cut corners. You hold yourself accountable without waiting to be asked.
    
    You stay focused when things are moving fast.
    You can identify what really matters and don’t get distracted by noise. You prioritize well, and manage your time wisely.
    
    You collaborate like a pro.
    You elevate the people around you, communicate clearly, and give thoughtful feedback. You’re low ego, high output—and your team loves working with you.

    What to Do Next:

    Please attach your resume including links to your portfolio where applicable. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information!

    At Cricut®, we celebrate inclusion and diversity. Cricut is an equal opportunity employer and makes employment decisions based on merit. Cricut prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration. All your information will be kept confidential according to EEO guidelines. Cricut participates in EVerify.