Job description

Global eCommerce Consumer Insights Manager

Location: Europe (preferably Central Europe)
Contract: Full-time employment
Salary: Up to €6,000 gross/month (or equivalent in local currency)

About Our Client

Our client is a globally recognized brand with over 100 years of heritage in the beverage industry, particularly known for its iconic sparkling beverages. As part of its digital transformation journey, the company is expanding its Direct-to-Consumer (DTC) capabilities and is seeking an experienced Consumer Insights Manager to drive insight-led decision-making across global e-commerce operations.

What’s Offered

Strategic role in a global heritage brand
Remote-first work culture with local employment contract
Real influence on product, marketing, and e-commerce channel strategy
Opportunity to directly impact customer satisfaction and business growth
Long-term career development in a globally respected organization

Role Overview

We are looking for a Global eCommerce Consumer Insights Manager with a strong background in consumer research, particularly within the e-commerce channel. This is a strategic and visible role focused on turning consumer behavior data into actionable insights that influence product development, marketing initiatives, and customer experience improvements.

You don’t need to be an SQL or technical data expert—but you must be comfortable working with data, interpreting it through the lens of consumer behavior, and translating it into clear, compelling business recommendations.

Key Responsibilities

Consumer Insights & Research

Design and manage global consumer research initiatives (quantitative and qualitative)
Build segmentation models and identify key personas and behaviors
Provide insights to support product, marketing, and UX strategies

Data Analysis & Presentation

Work with data from analytics tools, CRM/ERP systems, and market sources
Interpret key DTC KPIs such as CLTV, conversion, retention, and engagement
Develop and deliver insight-driven presentations to senior stakeholders

E-commerce Channel Focus

Leverage deep understanding of e-commerce dynamics to guide insights
Collaborate with DTC, product, and marketing teams to optimize customer journeys
Identify regional differences and emerging trends across global markets

Cross-Functional Collaboration

Act as a strategic thought partner across departments and global teams
Drive a culture of customer-centric, data-informed decision-making
Train stakeholders on how to use consumer insights effectively

Required Qualifications

5+ years of experience in consumer insights, market research, or customer analytics
Proven experience working with or within e-commerce/DTC environments
Strong presentation and storytelling skills
Experience with analytics tools like Power BI, Google Analytics, Qlik (no coding required)
Solid understanding of digital marketing and e-commerce KPIs
Excellent command of English; experience working in an international setting

Preferred