Growth Marketing Manager

Work set-up: 
Full Remote
Contract: 
Full time
Salary: 
100 - 100K yearly
Experience: 
Mid-level (2-5 years)
Work from: 
United States

Offer summary

Qualifications:

Minimum of 2 years experience in growth marketing or user acquisition., Knowledge of performance marketing channels such as Meta, Google, Bing, and Apple Search Ads., Understanding of marketing analytics and KPIs for campaign management., Experience managing large budgets and optimizing campaigns across mobile and web platforms..

Key responsibilities:

  • Develop and execute marketing strategies for new and existing products.
  • Manage and optimize campaigns across multiple advertising channels.
  • Conduct industry and competitor research to inform marketing tactics.
  • Lead App Store Optimization efforts to enhance app visibility and organic growth.

Age of Learning logo
Age of Learning E-learning SME http://www.ageoflearning.com/
501 - 1000 Employees
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Job description

Company Overview:
Age of Learning® is the leading developer of engaging and effective PreK through 5th grade learning resources that help children build a strong foundation for academic success and a lifelong love of learning. The company’s researchbased curriculum, developed by education experts, includes the awardwinning programs ABCmouse.com® Early Learning Academy and Adventure Academy™, as well as the adaptive, personalized school solutions, My Math Academy®, My Reading Academy®, and My Reading Academy Español. Having served over 50 million children worldwide, Age of Learning is a global leader in efforts to advance equity, access, and opportunity for all children. To learn more about Age of Learning, visit www.AgeofLearning.com.

Summary
The Growth Marketing Team is responsible for identifying and converting new subscribers for Age of Learning’s various award winning products.
We are looking for an experienced and talented Growth Marketing Manager. This role will require the right candidate to manage campaigns across several channels, including, but not limited to, Meta, Google and Bing Search and Apple Search Ads. Additionally, the right candidate will have experience in launching and scaling campaigns on mobile and web performance ad networks
An ideal candidate will be able to leverage their prior experience in order to promote Age of Learning’s products while also maintaining a healthy curiosity to learn more. Working well with the other members of the Growth team is a must.

Responsibilities:
  • Manage and develop midtolongterm paid ad product marketing strategies with a focus on untapped and emerging markets.
  • Create plans to solidify and scale mobile acquisition and paid search efforts for existing products while adhering to strict performance goals.
  • Design processes for launching new products in the mobile app space.
  • Evaluate existing performance on multiple advertising channels and implement optimizations. This entails familiarity with large data sets of performance marketing KPIs.
  • Research industry trends and follow educational news.
  • Conduct frequent competitor analysis to make strategic recommendations for the marketing team.
  • Troubleshoot complex technical and software issues as quickly and effectively as possible.
  • Provide market research and insights on the target consumers and their behavior.
  • Manage creative workflow and pipeline for managed channels along with the ability to discern creative performance and convey findings, results, and best practices to creative teams.
  • Lead the strategy and execution of App Store Optimization (ASO) to improve app visibility, conversion rates, and organic acquisition across global marketplaces, in alignment with overall growth objectives.

  • Minimum Qualifications
  • 2+ Years of experience in a Growth Marketing User Acquisition role
  • Knowledge of the UA landscape and industry with a specific focus on performance campaigns
  • Understanding of marketing analytics and KPI triggers to manage and scale campaigns
  • Team player who asks questions and understands how each role is connected to the larger system. Ability to work well within the team and across departments
  • Comfortable in managing campaigns with large budgets
  • Experience in managing campaigns on: Meta, Apple Search Ads, Google and Bing Search, as well as managing Mobile App and Web campaigns.
  • Familiarity with acquisition management and optimization tools such as: Adjust, Appsflyer, Sensor Tower, Replai, etc.
  • Meticulous and pays close attention to data. Finds anomalies and works to identify issues and solutions.

  • Preferred Qualifications:
  • Experience developing games or working with free to play apps andor subscription models.
  • Experience working with data visualization tools andor SQL.
  • Total Compensation:
    The estimated salary range for a new hire in this position is $100,000 USD to $115,000 USD. Salary may vary depending on jobrelated factors, including knowledge, skills, experience, and location.

    Age of Learning currently provides:
    • 90% of employee health and welfare benefits premiums & 65% of dependent benefits premiums
    • A 401(k) program with employer match
    • 15 paid vacation days (increases to 20 days on your 3rd anniversary), 12 observed national paid holidays, 9 sick days, and 16 paid volunteer hours per year
    • Our flexible work culture means 2 or more days in the office (hybrid) or 100% fully remote options available for most positions

    Security Advisory
    At Age of Learning, we prioritize a safe recruitment process. Communication will come solely from official Age of Learning email addresses, @aofl.com, or our verified LinkedIn Recruiter accounts — be cautious of deviations. We will never request sensitive personal information during the early application stages. Interviews are conducted via phone, in person, or Zoom — never through messaging apps. Job offers are communicated verbally and followed by written documentation via Docusign. Any requests for personal information will occur through secure channels only.

    An Equal Opportunity Employer
    •

    Required profile

    Experience

    Level of experience: Mid-level (2-5 years)
    Industry :
    E-learning
    Spoken language(s):
    English
    Check out the description to know which languages are mandatory.

    Hard Skills

    Marketing Performance Measurement And ManagementCampaign ManagementApp Store OptimizationBusiness StrategiesAcquisition ProcessesMobile MarketingOptimization SoftwareCustomer Acquisition ManagementAnalyticsProcess ManagementMarketing AnalyticsSocial MediaSQL (Programming Language)Data VisualizationSubscription Business Models

    Other Skills

    • Teamwork
    • Curiosity
    • Problem Solving
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