Senior Director, Digital Experience & Growth Marketing

Work set-up: 
Full Remote
Contract: 
Experience: 
Expert & Leadership (>10 years)
Work from: 

Offer summary

Qualifications:

Over 10 years of experience in high-growth B2B SaaS marketing., Deep expertise in digital strategy, performance marketing, and marketing operations., Proven success in leading AI-driven digital strategies across web, SEO, and MarTech ecosystems., Strong knowledge of modern MarTech platforms like HubSpot, SEMRush, and Zoominfo..

Key responsibilities:

  • Lead the evolution of Tecsys.com into a high-conversion, scalable platform with localized experiences.
  • Drive AI-enabled performance strategies across paid media, SEO, and digital channels to maximize pipeline growth.
  • Oversee the development of AI-powered MarTech capabilities and enhance presence in AI-enabled search environments.
  • Act as a strategic partner to map digital behaviors to buyer journeys and provide insights to shape GTM strategies.

Tecsys Inc. logo
Tecsys Inc. SME https://www.tecsys.com/
501 - 1000 Employees
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Job description

Having recognized the advantages of remote work, such as improved employee morale, increased productivity, and positive impacts on both employee wellbeing and the environment, we are proud to be a digitalfirst company. Our digitalfirst work environment, combined with our conveniently located offices and collaborative workspaces, provides our team with the freedom and flexibility to work in the most productive way for them.

About us

Tecsys is a fastgrowing innovator offering supply chain solutions to industry leading healthcare systems, hospitals, and pharmacy businesses to distributors, retailers, and 3PLs. We work with industry leaders to transform their supply chains through technology. If you thrive on tackling interesting challenges with continuous learning opportunities, then Tecsys could be a good fit for you!

About the Role

Tecsys is seeking a visionary Digital Experience & Growth Marketing Leader to architect and execute a global digital strategy that fuels pipeline generation, enhances brand visibility, and enables datainformed gotomarket (GTM) decisions.

This role is ideal for a digital leader with 10+ years in a highgrowth B2B SaaS environment, passionate about shaping buyercentric experiences through AIdriven strategies, modern marketing operations, and performance excellence.

Key Responsibilities

Global Digital Strategy & Website Experience

  • Lead the evolution of Tecsys.com into a globally scalable, highconversion platform with localized experiences tailored to regional personas and buyer behaviors.
  • Guide digital expansion into international markets, ensuring cultural relevance, language optimization, and scalable UX infrastructure.
    • Performance Marketing & Funnel Acceleration

      • Drive AIenabled, fullfunnel performance strategies across paid media, SEO, and digital channels to maximize reach, relevance, and pipeline velocity.
      • Codevelop digitalfirst campaign frameworks that align with ICPs, market segments, and key buying stages in partnership with Demand Gen and Product Marketing.
        • AIDriven MarTech & Generative Search

          • Oversee the evolution of the MarTech stack with a focus on AIpowered capabilities that drive automation, personalization, and orchestration.
          • Strengthen Tecsys’ presence in AIenabled search environments (e.g., Google SGE, Bing Copilot, ChatGPT) by aligning content architecture with intentbased discoverability.
          • Enhance crossplatform connectivity (MAP, CRM, CMS, analytics) to enable agile GTM execution and campaign attribution.
            • GTM Strategy & Buyer Journey Advisory

              • Act as a strategic partner to Product, RevOps, and Sales by mapping digital behaviors and campaign data to buyer journeys and conversion paths.
              • Deliver insightdriven recommendations that shape GTM strategy, messaging frameworks, and content sequencing across industries and verticals.
              • Build scalable campaign architecture using realtime signals, firmographics, and behavioral intent data.
                • Team & Agency Leadership

                  • Lead a growing internal team of digital and marketing operations specialists.
                  • Bring extensive experience managing multiple external agencies, including media, creative, development, and SEOSEM specialists—ensuring accountability, consistency, and performance.
                  • Foster a highperforming, agile culture grounded in experimentation, iteration, and business alignment.
                    • Requirements

                      • 10+ years of experience in highgrowth B2B SaaS marketing, with deep expertise in digital strategy, performance marketing, and marketing operations
                      • Demonstrated success leading AIdriven digital strategies across global web, SEO, paid, and MarTech ecosystems
                      • Experience mapping data insights to buyer journeys, driving personalization, sequencing, and conversion
                      • Proven track record managing multiple external agencies across functions (web, media, SEO, content)
                      • Strong grasp of SEOSEM, campaign design, and marketing analytics tied to pipeline and revenue
                      • Deep knowledge of modern MarTech platforms (e.g., HubSpot, CRM systems, SEMRush, Zoominfo, etc.)
                      • Skilled in crossfunctional influence and collaboration, particularly with GTM, Sales, and Product Marketing
                      • Strategic thinker with a bias toward action, innovation, and continuous optimization
                        • We understand that experience comes in many forms and that careers are not always linear. If you dont meet every requirement in this posting, we still encourage you to apply.

                          At Tecsys, we are committed to fostering a diverse and inclusive workplace where all employees feel valued, respected, and empowered. We believe that diversity drives innovation and strengthens our ability to deliver exceptional solutions. We welcome and encourage applicants from all backgrounds, experiences, and perspectives to join our team.

                          Tecsys is an equal opportunity employer. Accommodation is available for applicants selected for an interview.

                          NB: if you are applying to this position, you must be a Canadian Citizen or a Permanent Resident of Canada, OR, have a valid Canadian work permit.

Required profile

Experience

Level of experience: Expert & Leadership (>10 years)
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Other Skills

  • Innovation
  • Strategic Thinking
  • Collaboration
  • Leadership

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