Senior Marketing Data Analyst at Voicemod

About the role 💡

We’re seeking a Staff Marketing Data Analyst to help us grow smarter. You’ll bring analytical rigour, marketing intuition, and a deep understanding of gamer behaviour to inform strategy, lead analytics for key business areas, and drive measurable growth across teams.

What You’ll Do 🎯

• Lead the analytics agenda for Marketing and Growth, becoming a trusted partner to both teams.
• Develop and evolve a KPI framework to track performance across the funnel and enable data-driven strategies.
• Connect company-level OKRs into actionable, channel-specific metrics that guide performance and accountability.
• Optimize and automate marketing funnels and data pipelines, leveraging API integrations and tooling to streamline analysis and reporting.
• Analyze marketing performance across paid, organic, influencer, and community channels; identify opportunities to improve ROI and player acquisition.
• Work cross-functionally with product, user acquisition, and creative teams to support campaign development with actionable insights.
• Conduct cohort analyses, A/B testing evaluations, attribution modelling, and customer segmentation to inform decisions.
• Forecast player growth, campaign outcomes, and marketing spend with statistical models and business intuition.
• Deliver compelling, data-driven narratives to stakeholders to support go-to-market strategies, content launches, and major updates.

What you'll need ✅

• 5+ years of experience in marketing analytics, preferably in gaming, mobile apps, or digital entertainment.
• Strong proficiency in tools such as SQL, Looker, Tableau, tracking systems, and attribution platforms (e.g., AppsFlyer, Adjust).
• Experience with performance marketing and marketing experimentation.
• Analytical mindset with a creative approach to solving marketing and product challenges.
• Excellent communication skills – you can translate complex data into actionable strategies.

Bonus Points 🦄

• Experience with CDPs like Segment, mParticle, or similar.
• Knowledge of Python or R for advanced analytics.
• Experience with influencer and social media marketing.
• Passion for gaming and a deep understanding of player behaviour and gaming communities.
• Passion for audio, music, recording or sound.

⚡ Don't meet 100% of the criteria? Studies show that many people—especially from underrepresented backgrounds—tend to apply only when they meet every requirement. At Voicemod, we value potential and learning capacity. If you match at least 75% of the requirements, we encourage you to apply—skills can be developed, and we’d love to hear from you.

Hiring Process ⚙️

• 1️⃣ Talent Acquisition Call – Get to know Voicemod and share your background (45 min).
• 2️⃣ Hiring Manager Interview – Deep dive into your experience and role expectations (60 min).
• 3️⃣ Technical Challenge – Showcase your skills in a real-world task (Up to 120 min).
• 4️⃣ Final Culture Fit Interview – A conversation about soft skills and ways of working (60 min).

Important information for Applicants 📝

• A minimum B2 level in English is required. We assess communication skills during interviews.
• Video interviews: Cameras on, no virtual backgrounds. We use Google Meets.
• Timezone: All our jobs require people to be based in a country within a ±2 hour range from Central European Time (CET/CEST)
• Work location transparency: Be upfront about where you'll work from - we value honesty!

If you want to have a look on how to get a successful job application, have a look here!

Why You’ll Love Working at Voicemod ❤️

• Flexible Working Hours ⏰ – Adapt your job to your lifestyle. You do you!
• Remote Working 🌍 – Choose to work from home, our Valencia HQ, or the coworking space in Barcelona.
• 23 vacation days 🌴 – Plus an extra week off in August and your birthday.
• Anniversary Celebration Program 🎉 – Unlock extra days off, volunteering days, or time to enjoy unique experiences as you reach work milestones.
• Generous Referral Program 💼 – Earn rewards for helping us find and hire amazing talent.
• Extra time off on demand ⏳ – For those tough moments when you need a break.
• Wellbeing 🏥 – Paid sick leave, maternity/paternity leave, and healthcare insurance (for employees based in Spain).
• Flexible Benefits Plan 💳 – Available for employees based in Spain, allowing you to optimize part of your salary (e.g., meals, transport, childcare) and save a significant amount of money each year.
• Remote Stipend 💸 – To cover remote working costs.
• Free English or Spanish lessons 📚 – From beginner to advanced levels.

Want to know more about us? 🔎

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If you haven't used Voicemod yet, you can download it here!