Category Manager Fresh Food & Bev

, India

Job Family Group:

Commercial and Retail

Worker Type:

Regular

Posting Start Date:

August 6, 2025

Business unit:

Downstream and Renewables

Experience Level:

Experienced Professionals

Job Description:

What’s the role

As part of Shell’s broader ambition to scale its Non-Fuel Retail (NFR) and Customer Retail (CR) business in India under the Shell Select brand, building a strong Fresh Food & Beverage offer under the ‘Deli2Go’ brand is a top strategic priority. Deli2Go is envisioned to be a key differentiator in the market—setting Shell apart from like-for-like competition—and contributing significantly to both revenue growth and profitability.

As Category Manager, you play a pivotal role in driving this ambition. With the growing presence of the Select Deli2Go offer across the network and increasing customer demand, you are responsible for upskilling and training Retailers and Baristas to deliver operational excellence at site level, in collaboration with the Sales & Operations (S&O) team. Most importantly, you champion the Deli2Go agenda and secure commitment and buy-in from Retailers and Territory Managers to deliver it relentlessly.

What you’ll be doing

n this role, you lead the Category Management of Fresh Food, Beverages, and associated offerings for Shell’s Non-Fuel Retail business in India. These offerings include products marketed under the brand names ‘Deli2Go’ and ‘Shell Café’, which feature bean-to-cup coffee, other beverage products, and fresh food items either prepared on-site or sourced from credible third-party suppliers. You establish and strengthen a compelling Customer Value Proposition (CVP) for the brand, supported by an excellent product and service portfolio, impactful marketing programs, and consistent execution at the site level. Moreover, you deliver profitable growth for the ‘Deli2Go’ brand by implementing attractive propositions and building a robust operating platform tailored to the local market.

You also champion the concept of an Integrated Retail Offer, aiming to deliver a world-class customer experience and set industry-leading standards in the Indian retail environment for years to come.

Further accountabilities include:

• Serve as the country focal point for delivering the Fresh Food & Beverage category P&L.
• Support the Sales team in achieving topline and bottom-line targets for the category.
• Manage all aspects of category operations, including:
  • Product portfolio
  • Pricing strategy for Company-Owned (CO) and Dealer-Owned (DO) channels
  • Marketing plans
  • Safety and compliance
  • People capability and Standard Operating Procedures (SOPs)
• Own and manage supplier contracts within the category.
• Actively manage category profitability and ensure Retailer understanding in collaboration with the Operations team.
• Collaborate with the Engineering team to review and maintain site facilities relevant to the category.
• Establish a fit-for-purpose equipment and facility maintenance program for category assets in partnership with the FMC team.
• Work closely with the Operations team on Retailer Value Proposition and PMTDR (Performance Management Through Daily Routines).
• Handle customer complaint management through the Customer Service Centre (CSC).
• Plan, review, and monitor the category SP&A (Strategy, Planning & Analysis) budget.
• Partner with the Learning & Development team to:
  • Roll out, sustain, and track progress of the Barista Club initiative.
  • Ensure site staff competency through appropriate knowledge training programs.
• Identify innovative sources of supplier income to support C3 (Category, Customer, and Commercial) delivery.

What you bring

• Experience in managing food and coffee categories, including working with key Customer Retail (CR) suppliers.
• Strong commercial acumen with proven analytical and communication skills.
• Demonstrated experience in marketing planning and execution.
• Proven track record in operational delivery within a retail or food & beverage environment.
• Excellent stakeholder management and negotiation skills, with the ability to influence and deliver through others.
• Professional experience in retail, food & beverage, and category management is a strong advantage.
• Experience in contract management, with a focus on optimizing value for Shell and minimizing value leakage.
• A passion for delivering exceptional customer experiences and driving innovation in food and beverage retail.

What we offer

You bring your skills and experience to Shell and in return you work with talented, committed people on one of the most important challenges facing our planet. You’ll have the opportunity to develop the skills you need to grow in an environment where we value honesty, integrity, and respect for one another. You’ll be able to balance your priorities as you become the best version of yourself.

• Progress as a person as we work on the energy transition together.
• Continuously grow the transferable skills you need to get ahead.
• Work at the forefront of technology, trends, and practices.
• Collaborate with experienced colleagues with unique expertise.
• Achieve your balance in a values-led culture that encourages you to be the best version of yourself.
• Benefit from flexible working hours, and the possibility of remote/mobile working.
• Perform at your best with a competitive starting salary and annual performance related salary increase – our pay and benefits packages are considered to be among the best in the world.
• Take advantage of paid parental leave, including for non-birthing parents.
• Join an organisation working to become one of the most diverse and inclusive in the world. We strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientation, and life experiences to apply.
• Grow as you progress through diverse career opportunities in national and
• international teams.
• Gain access to a wide range of training and development programmes.

We'd like you to know that Shell has a bold goal: to become one of the world’s most diverse and inclusive companies. You can get to know more about how we're working towards that goal, click here.

Who We Are

Shell is a global group of energy and petrochemical companies, employing 103,000 people and with operations in more than 70 countries. We use advanced technologies and take an innovative approach as we seek to help the world build a sustainable energy future.

Shell is a customer-focused organisation, serving more than 1 million commercial and industrial customers, and around 33 million customers daily at more than 47,000 Shell-branded retail service stations.

Our approach

Powering Progress sets our strategy to become a net-zero emissions energy business by 2050, generating value for our shareholders, our customers and wider society. As we move forward on this journey, we will power lives and respect nature while maintaining our core values of honesty, integrity, and respect for people.

Our values

At Shell, we share a set of core values – honesty, integrity and respect for people – which underpin all the work we do. The Shell General Business Principles, Code of Conduct and Ethics and Compliance Manual help everyone at Shell act in line with these values and comply with relevant laws and regulations.

After you submit your application, you will receive an email providing a link to an online assessment that is a mandatory part of the process. The email will come from HireVue - please check your spam/junk mailbox if you do not see the email. Once completed, your application will be reviewed to determine next steps. Thank you for your interest in Shell. 

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DISCLAIMER:

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