Senior Product Marketing Manager

Join National Dentex - a leading healthcare organization specializing in the dental industry. We offer a full spectrum of specialized products, services, and technologies to address any dental restoration need. Currently, we have 50+ labs throughout the country. Our team is growing, and we are hiring a number of key positions within our organization including this opportunity for a Senior Product Marketing Manager.  This is a remote position.

The regular hours for this position are from 8:00 AM to 5:00 PM, Monday through Friday, and subject to change from time to time. 

This is a full-time position featuring employee benefits including: health, dental, vision, disability, and life insurance; paid holiday, vacation, and sick time; 401K with company contribution; and tuition reimbursement!  

The role provides additional input to operational, sales and marketing decisions by assessing demographics, competition, prices, campaign ROI’s and sales and marketing outlets to develop sales and marketing strategies for existing and future programs or services. This position requires a customer centric focus, with knowledge of the dental industry and customer support requirements.  This role will provide leadership and direction to the organization focused on key market needs, gaps and product/customer requirements.

Primary Responsibilities and Essential Functions of the Position: 

• Provide organizational leadership, development and execution of marketing initiatives focused on the needs of NDX labs as well as the trends in the dental industry
• Develop and implement marketing plans and initiatives designed to maximize our understanding and position in the dental market including market dynamics and competitive analysis
• Working in collaboration with the sales and marketing teams, this role will identify and execute against emerging trends in the dental laboratory market, understand the structure, dynamics, and needs of this market and develop appropriate market models
• Work alongside laboratory internal teams to identify, create and execute effective marketing strategies.
• Position National Dentex with all internal and external stakeholders as a customer centric organization, building on the organizations’ Vision and Mission statements including:
  • Lead competitive analysis and counter-intelligence initiatives.
  • Provide leadership and direction for NDX laboratories to ensure effective field delivery by Market Development, Laboratory and sales teams.
  • Understand National Dentex’s target market profiles, customers’ business and clinical requirements and competitor’s activities to coordinate National Dentex’s field activities and develop customer relationships with Laboratories to gain insights into market trends.
  • Manage, lead or participate in a team of stakeholders in identifying new business opportunities with existing and new customers and developing National Dentex’s business and sales plans.
  • Provide analysis of all sales activities and marketing campaigns for NDX labs
  • Use National Dentex’s CRM System for all Sales and Marketing activities recording and coordinating with the team to design the best commercial approach.
  • Develop lab-specific promotional strategies and evaluate results using KPI’s.
  • Developing relationships and communicate effectively with all levels of internal and external customers.
  • All other duties as assigned

 Skills and Abilities Required: 

• Analytical proficiency including the ability to forecast and report ROI.
• Strong leadership potential.
• Business minded approach to market analysis and business development.
• Understanding of consultative sales process.
• Ability to communicate complex subject matter to a wide variety of audiences.
• Ability to contribute to the Values and Mission of National Dentex at the National, Regional and local level.
• Willing to travel up to 30% of time.
• Must be able to read, write and understand English. 

Minimum Education and Experience Required: 

• Bachelor’s degree in Marketing or related field.
• 5 years progressive experience in dental or healthcare industry.
• Experience in marketing, sales or service preferably in a dentist’s or Physicians office or other healthcare related industry.

Hazardous Materials or Equipment Used: 

• All office equipment          

Physical Requirements:

• Regularly required to sit, stand, walk, and/or reach.
• Read, interpret and/or write various types of documents.
• Excellent listening, speaking and presentation skills.
• Strong professional, ethical and personal integrity.
• Excellent decision making abilities.
• Ability to manage and prioritize multiple tasks and projects through effective time management.
• Ability to travel.
• Ability to work independently and within a team.