Offer summary

Qualifications:

Bachelor's degree in Marketing, Business, or related field., Experience with digital marketing channels, including paid, organic, and social media., Strong analytical skills and proficiency with data analysis tools., Knowledge of AI tools and automation in marketing is a plus..

Key responsibilities:

Identify, test, and scale new customer acquisition channels.

Design and analyze A/B and multivariate tests to optimize campaigns.

Use data insights to guide marketing strategy and improve ROI.

Collaborate with product and operations teams to enhance growth efforts.

Job description

About the Company

Lift Ventures, a remote-first startup studio whose portfolio of businesses has reached over 250 million consumers to date, is seeking a seasoned and talented Growth Marketing Analyst for SuperSummary, our fast-growing EdTech business. SuperSummary is a subscription-based website and mobile app offering a library of professionally written Study Guides and other educational tools and resources on thousands of books for students, teachers, and readers of all types.

About the Job

We're looking for a Growth Marketing Analyst to join our Marketing team and supercharge our customer acquisition efforts. This is a high-impact role for a creative, data-driven marketer who thrives on testing, learning, and iterating in a fast-moving environment.

You’ll work across paid, organic, and grassroots channels, constantly testing new tactics, leveraging AI tools, and helping us uncover the next breakthrough growth opportunity. Your mission: expand our team’s capacity to discover and scale successful new customer acquisition channels and optimize our existing channels.

What You’ll Do

Identify, test, and scale new acquisition channels—paid, organic, social, and grassroots.
Design A/B and multivariate tests with clear hypotheses, success metrics, and learning agendas.
Analyze campaign performance and use data to guide strategy and optimization.
Use AI and automation tools to improve workflows, optimize campaigns, and surface insights.
Partner with the Product and Business Operations teams to drive qualified traffic and measure channel ROI and cross-channel performance.
Continuously improve our growth engine through creative iteration and calculated risk-taking.
Optimize our SEO and GEO footprints and maintain our position in a changing search landscape.

Sample Projects

Improve ROAS on Google Ads through systematic experimentation and strategy refinement
Identify at least 3 promising new acquisition channels and design/execute experiments to evaluate viability
Optimize our onboarding email sequence by testing messaging, timing, and feature education to improve free-to-paid conversion rates

Required profile