About the Team
The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments worldwide. We operate across the full funnel from awareness and acquisition through activation, retention, and expansion using a combination of global performance marketing, AIpowered workflows, inproduct optimization, insights, experimentation, and creative ops engineering.
Growth Marketing is a rapidly scaling functional area, accelerating growth by connecting outofproduct and inproduct experiences into seamless journeys that acquire, retain, and reengage users, unlocking ChatGPT’s transformative potential in users’ daily lives. We work crossfunctionally with product, engineering, design, data science, finance, and marketing to unlock scalable growth levers and deliver measurable impact across diverse markets.
This team thrives on rapid testing, rigorous measurement, and creative problem solving, all while keeping user value at the center of our decisionmaking.
About the Role
We are seeking a fullfunnel growth athlete with deep expertise in performance marketing strategy, launch execution, and optimization, coupled with strong analytical and technical acumen. You will own growth initiatives endtoend from ideation and creative development to deployment, measurement, and iteration. This role is highly crossfunctional and will require close collaboration with engineering, data science, and design teams to design scalable systems that accelerate growth efficiently.
You’ll focus on scaling paid acquisition, improving conversion through experimentation, and building the growth infrastructure needed to maximize ROI while expanding into new channels, markets, and segments.
This role is based in New York, NY. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees.
In this role, you will:
Designing and executing global paid acquisition campaigns across multiple channels (search, social, influencer, programmatic, emerging formats) to drive highquality user growth.
Leading growth experiments and AB testing defining hypotheses, setting up measurement frameworks, enhancing conversions, and translating insights into scalable playbooks.
Partnering with engineering and data science to build, test, and refine growth tooling, creative ops automation, and optimization algorithms.
Managing fullfunnel performance metrics, from CPMCPC to LTVCAC, and identifying new opportunities for efficiency and scale.
Developing AInative workflows that transform how we scale, reach, personalize bringing users from outofproduct experiences to inproduct entry points and LTVoptimized user journeys.
Build AIfirst creative systems, collaborating with design to rapidly prototype and test highperforming assets.
Expanding growth channels and market coverage, with attention to localization and regional performance nuances.
Driving influencer and creator partnerships as part of the paid and organic growth mix.
Collaborating with product teams to improve inproduct conversion and onboarding flows.
Developing and refining our attribution models, marketing tech stack, and automation processes to ensure we’re always optimizing for maximum impact.
You might thrive in this role if you arehave:
8+ years of experience in growth marketing, performance marketing, or growth product management, ideally in highgrowth tech.
Proven ability to launch, scale, and optimize paid channels at significant budgets.
Strong analytical skills and proficiency with measurement tools (Google Analytics, internal BI tools, experimentation platforms).
Experience with AIdriven marketing tools, creative ops engineering, and workflow automation.
Familiarity with engineering concepts and ability to work with technical teams to ship growth and martech infrastructure.
A testandlearn mindset and comfort with fastpaced, ambiguous environments.
Excellent crossfunctional communication skills and stakeholder management experience.
About OpenAI
OpenAI is an AI research and deployment company dedicated to ensuring that generalpurpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.
We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.
For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement.
To notify OpenAI that you believe this job posting is noncompliant, please submit a report through this form. No response will be provided to inquiries unrelated to job posting compliance.
We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this link.
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