Head of Retail Sales - UK (m/f/d)

After profitably scaling our DTC business past €200M, HOLY is now entering the UK retail space — one of the most competitive and exciting beverage markets in Europe. We’ve already built strong traction across Germany and Austria, and now we’re ready to grow a new revenue pillar by launching in leading UK retailers.

As Head of UK Retail Sales, you’ll lead HOLY’s sell-in strategy, secure strategic listings, and build the foundation for a long-term winning retail business in the UK. You’ll act as the commercial face of HOLY to UK retailers and set up the internal structure needed to scale — from team hiring to retail operations. This is a high-impact role for a commercially driven leader who thrives in fast-paced environments and wants to make a challenger brand fly off the shelves.

Your ownership will shape how HOLY wins in the UK — from pitch decks to promo plans to strong buyer relationships. You’ll report directly into the Director of Retail & Omnichannel and collaborate closely with our global GTM, Trade Marketing, and Ops teams.

Responsibilities:

• Own UK Retail Sales Strategy: Define and execute our sell-in strategy across UK retailers — from first listings to national expansion
• Build Buyer Relationships: Act as HOLY’s face to UK retail buyers, secure listings, and maintain strong relationships through data-driven account management
• Drive Commercial Excellence: Own forecast, pricing, promotion planning, and retail performance tracking for UK accounts
• Set Up & Scale Team: Hire and lead a UK retail sales team — starting with internal hires and/or agency support
• Collaborate Cross-Functionally: Partner with GTM, Trade Marketing, Supply Chain and Finance to ensure launch readiness, availability, and local execution

• You’ve led UK retail sales in the FMCG space — ideally beverages, functional drinks or challenger brands
• You’re a confident buyer-facing sales lead who thrives on turning meetings into listings and ideas into results
• You understand how UK retailers tick: what matters to buyers, what drives rotations, and what gets brands on shelves
• You combine strategic ownership with hands-on hustle — you can build a forecast and close a deal on the same day
• You’re a natural collaborator, working well with creative, ops, and marketing peers to drive in-store success
• You’re fluent in English and are based in the UK

In today's job market, A-players have many options to choose from. As part of our offer, we prioritise providing a productive working environment and opportunities for growth. In addition to competitive compensation, including company shares, you can expect:

• A successful and growing company: Join a company that has been growing profitable and quickly for the last 36+ months and have raised a series B, while many other e-commerce companies are struggling.
• Huge impact and career growth: Enjoy huge impact and hence explosive career growth, build your own market, and shape HOLY’s internationalisation in a top market
• Awesome team: Join an awesome team of colleagues who are ambitious, funny, down-to-earth, and authentic. Get to know us and see for yourself!
• Top product: Marketing is important, but a good product is essential. Our differentiated soft drinks have won over customers. Check out our Trustpilot reviews or contact us for free samples.
• Future of e-commerce: Be part of the future of e-commerce and help set new standards in many areas. Work with the best minds in the industry.
• Startup culture: Join a startup culture that values flat hierarchies, fast pace, and personal development. With us, you can make a real impact.
• Competitive comp: Strong salary + equity package + additional benefits.
• Perfect setup: Enjoy a perfect setup that includes all the requirements of a modern employer, such as a central office in Berlin Prenzlauerberg, flexible working hours, and much more.

Find out more about HOLY and our team on our careers page.

We’re growing fast—and we’re ready for you to start as soon as possible. That said, we’re also patient enough to wait for the right person. Quality beats speed.

1. Intro Call: A 30-minute screening with Luca, our Talent Partner. You’ll talk about HOLY, the role, your experience, and whether our expectations align.
2. Hiring Manager Interview: You’ll meet Ben, our Director of Retail.
3. Case Study & On-Site Interview: Once the first interviews go well, you’ll receive a short case study to complete at home and come into our Berlin HQ to discuss it. You’ll also meet your team.
4. Founder Interview with Matze: As a strong cultural fit is important to us, you will have a final meeting with Matze , one of our HOLY Founders. This gives both you and us the opportunity for a final check.
5. Offer & Decision: If everything aligns, we’ll make you an offer and look forward to building HOLY France together.

The full process typically takes 2–3 weeks.

If you have any questions or feedback, please send an email to jobs@weareholy.com.