Offer summary

Qualifications:

Over 7 years of experience in brand leadership, preferably at a luxury brand., Strong expertise in brand storytelling, public relations, and creative direction., Proven success in building brand equity through events, media partnerships, and experiential marketing., Deep understanding of global markets and customer behaviors, especially in the U.S., Europe, Japan, and Asia..

Key responsibilities:

Define and evolve the company's global brand strategy and messaging.

Lead global public relations, media relations, and reputation management.

Oversee social media strategies and develop engaging campaigns.

Manage creative teams and ensure consistency in brand assets and visual identity.

Job description

Key Responsibilities:

Brand Strategy & Positioning

Define and evolve Plaud.ai’s global brand strategy, architecture, and messaging
Drive consistency across all customer touchpoints while localizing for impact in key markets (US, EU, Japan, etc.)
Partner with product, marketing, and leadership teams to align brand narrative with business goals

Public Relations & Thought Leadership

Lead global PR strategy and execution — including corporate comms, product launches, and executive visibility
Build strong relationships with global media, analysts, and influencers
Oversee sentiment control and reputation management

Social Media & Digital Storytelling

Lead organic and paid social media strategies across platforms (LinkedIn, X, Instagram, TikTok, etc.)
Develop high-impact campaigns that drive engagement, brand affinity, and thought leadership
Monitor trends and respond in real time

Creative & Brand Assets

Manage the in-house and external creative teams responsible for visual identity and campaigns
Maintain brand guidelines and ensure creative consistency across all channels
Launch high-quality marketing assets, video content, and experiential design

Brand Experiences & Events

Lead flagship brand events globally — from product showcases, vertical trade shows, and executive summits to media activations
Develop experiences that bring the brand to life and build community with media, users, and partners
Support field marketing and regional teams with playbooks and toolkits

Qualifications:

7+ years of experience in brand leadership, with proven success as a Brand Director or equivalent at a leading luxury brand
Deep expertise in brand storytelling, PR, and creative direction — with an eye for detail and luxury aesthetics
Experience building brand equity through world-class events, media partnerships, and experiential marketing
Strong understanding of global markets and customer behaviors, especially in the U.S., Europe, Japan, and Asia
Exceptional stakeholder management and leadership skills — able to inspire cross-functional teams and external partners
Bonus: Experience bridging traditional luxury brand building with digital innovation and modern media channels

Required profile