Email Marketing Specialist (instantly.ai)

TechBiz Global is a leading recruitment and software development company. Our diverse, globally distributed team provides IT recruitment, outstaffing, outsourcing, software development, and different consulting services with a primary focus on making our partners achieve their business goals successfully.

With headquarters in Germany we have successful clients all over the world. We can understand your unique needs. Our team has handson experience with the challenges that come with rapid growth and the IT sector. That’s why all of our offerings are built with a tech mindset.

About the Role:

We are seeking an experienced and energetic Email Marketing Specialist to join our team. This person will play a key role in executing targeted email marketing campaigns, developing marketing strategies, and generating Marketing Qualified Leads (MQLs) for the Sales Team. Reporting directly to (CEO), you’ll be responsible for driving our email marketing efforts with a focus on reaching B2B clients, from startups to enterprises.

Key Responsibilities:

• Email Campaign Strategy & Execution:
  Develop and implement a quarterly email marketing plan, ensuring consistent execution of daily cold campaigns and special occasionbased campaigns (New Year, Black Friday, events, etc.).

• Content Creation:
  Craft personalized, engaging email copy tailored to different Ideal Customer Profiles (ICPs) that avoid spam triggers.

• Campaign Optimization:
  Utilize tools such as Apollo, HubSpot, and SendGrid (or similar mass email tools) to run AB testing, determine the best times for sending emails, and optimize subject lines, calls to action, and overall design to improve deliverability and performance.

• Lead Management:
  Generate and pass warm and hot leads to the Sales Team, continuously analyzing and adjusting campaigns to maximize MQLs.

• Client Outreach:
  Periodically outreach to existing clients with special offers and promotions, ensuring customer retention.

• Analytics & Reporting:
  Regularly analyze campaign performance metrics, identify areas for improvement, and implement datadriven strategies to improve email open rates, clickthrough rates, and conversion rates.