Offer summary

Qualifications:

3+ years experience in Retention Marketing, Email Marketing, Customer Engagement, or CRM Operations., Familiarity with CRM technology including ESPs like Iterable, segmentation tools, and complex data systems., Strong stakeholder management and interpersonal skills with the ability to communicate results effectively., Bachelor's degree or equivalent experience..

Key responsibilities:

Create and execute CRM strategies to increase product adoption and activation.

Manage end-to-end development and execution of email campaigns, including collaboration with creative teams.

Analyze campaign results, develop benchmarks, and prepare performance reports.

Collaborate with cross-functional teams in Marketing, Product, Operations, Analytics, and Strategy.

Job description

Job Title: Associate Manager, B2B Retention, Ads Marketing (CRM)
Max Pay Rate: $64.00hr W2
Duration: 6 Months
Location: Remote

Description:

About the Team
Client mission is to grow and empower local economies. By building intelligent, lastmile delivery technology for local cities, Client connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. To help further that mission, the B2B Marketing team is responsible for helping Merchants find the right Client products and services to grow their businesses. We do this by building lasting relationships with our B2B audiences through personalized, scalable, crosschannel experiences that drive retention and engagement. We take pride in being the trusted advisor to our SMB Merchants, and the prominent Merchant advocate to our crossfunctional partners — navigating them through every step of their Client journey and empowering them with the right, personalized resources, education, and suite of solutions to maximize their business, at scale.

About the Role
You will be responsible for creating communications and lifecycle programs to increase product adoption and activation of our Ads and Promotions product suite by our core merchant and advertising Partners. You will collaborate with key stakeholders of the Ads and Promotions business, Lifecycle Retention team, and Merchant Success teams to move key business metrics through the use of CRM channels (email, push notifications, SMS, and inapp messaging).

What Youll Do
● Create and execute CRM strategies to increase adoption and activation of Ads and Promo products throughout the Merchant lifecycle.
● Manage endtoend development and execution of email campaigns. Includes driving the creative review process, collaborating with designers and copywriters, identifying target audience segments and capturing feedback from multiple stakeholders.
● Establish a strong working relationship with cross functional stakeholders in our Marketing, Product, Operations, Analytics and Strategy teams.
● Analyze campaign results, develop benchmarks, and create and share regular performance reports.

Qualifications
● 3+ years experience in Retention Marketing, Email Marketing, Customer Engagement, or CRM Operations; B2B SaaS experience a plus (not a must!).
● Familiarity with CRM technology including ESPs (Iterable experience is a plus), segmentation tools, and complex data structures and systems.
● Strong stakeholder management and interpersonal skills; Can effectively communicate results of work to broader team and frequently provides recommended actions.
● Capable of using analytics tools (Excel andor SQL) relevant to day to day campaign execution.
● Experience with campaign experimentation e.g. AB, multivariate tests
● Extremely organized, dependable, selfmotivated & ability to multitask.
● Bachelors degree or equivalent experience.