Offer summary

Qualifications:

Bachelor’s Degree required., Over 5 years of experience in sales or commercial marketing., Experience in beverage alcohol and understanding of the on-premise channel., Strong ability to develop cross-functional relationships and manage multiple projects..

Key responsibilities:

Partner with sales and marketing teams to develop customer engagement programs.

Create and activate promotional materials and measure their effectiveness.

Support sales teams with tools and resources to drive business growth.

Plan and coordinate wine tastings, events, and activations.

Customer Marketing Manager, National Accounts On Premise

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Position Overview:

Partner with On Premise National Sales Directors to identify, develop, and execute customer engagement and growth through promotional programming. Focus on most critical accounts across channels (dining, lodging, transportation, eatertainment, etc.), ensuring alignment with Palm Bay’s overarching brand strategies and commercial goals.

This dynamic role serves as a central point of collaboration across Palm Bay Sales, Brand Marketing, Business Intelligence, Finance, Creative Services, Distributor Partners.

ResponsibilitiesEssential Functions:

Develop and execute compelling insight driven programs and activations that align with brand and customer strategies, driving consumer engagement and high ROI.

Identify and activate custom promotional materials that engage consumers, measuring effectiveness through sales data and customer feedback.

Partner with Business Intelligence to provide National Accounts On Premise and distributor sales teams with the tools and resources to drive the business.

Customer facing selling role developing customized, powerful sales material and presentations, serving as the subject matter expert of Palm Bay brands and marketing programs.

Consulted internally on national innovation and account specialty items to ensure successful onpremise execution.

Assist in planning and logistics for wine tastings, events, and activations.

Liaison between brand and National Accounts On Premise sales to ensure constant flow of information.

Measure and evaluate onpremise programming initiatives to inform program optimizations and spend efficiency.

QualificationsRequirements:

Bachelor’s Degree required

5+ years of experience in sales or commercial marketing

Beverage Alcohol experience including understanding of the onpremise channel and its dynamics

Ability to develop strong crossfunctional relationships, while navigating and resolving interdepartmental challenges

Adept at managing multiple priorities and projects in a fastpaced environment

Enjoys working collaboratively, yet comfortable operating in ambiguity

Creative, strategic thinker with ability to translate data into actionable insights

Skilled presenter

Selfmotivated with a sense of urgency

Anticipated travel up to 25%

Fully remote position, location FL preferred

PBI is an Equal Opportunity Employer