Senior Product Marketing Manager (UC)

Uploadcare is a leading file upload and delivery platform, enabling developers worldwide to upload, store, optimize, and deliver digital content for applications and websites via a powerful suite of APIs. The company was founded in 2011 by experienced web development and image processing enthusiasts who encountered problems with uploading and managing files and decided to create an all-in-one solution that worked at scale. 13 years later, Uploadcare has grown rapidly, garnering clients like PandaDoc, Buffer, Zapier, and more.

Uploadcare is part of Tiugo Technologies, a suite of market-leading API-first developer platforms focused on content creation and digital collaboration, including CKEditor, TinyMCE, and ButterCMS. Together, our products have powered millions of software applications and websites. Enabling content and communication in everything from Microsoft to NASA, you might not know our name, but you’ve probably used our software.

To learn more about Uploadcare, visit uploadcare.com

Your new role:

We are seeking a Senior Product Marketing Manager to join the Uploadcare Marketing team. This unique role requires a strategic, creative, and execution-focused professional who thrives at the intersection of product, marketing, and sales. You will be instrumental in driving product adoption, market success, and revenue growth through effective positioning and messaging, impactful go-to-market strategies, and enabling our sales and growth teams to win.

The ideal candidate combines a deep understanding of customers, market dynamics, and our technical product with strong communication and execution skills. You excel at distilling complex capabilities into clear, compelling messaging, launching products successfully, and driving cross-functional alignment to achieve business goals. If you are passionate about creating and executing marketing strategies that connect products with customers and drive growth, we’d love to hear from you!

This person will report to the Director of Marketing, Uploadcare, and will work remotely.

Key responsibilities:

• Develop and maintain consistent and compelling product positioning and messaging that clearly articulates Uploadcare’s value proposition, resonates with target personas, and differentiates us in the market.

• Lead go-to-market strategy and execution for new products and features, including launch planning, cross-functional coordination, and performance analysis to ensure successful adoption and revenue impact.

• Create compelling and informative product content such as website pages, datasheets, whitepapers, case studies, videos, and other collateral that supports awareness, consideration, and conversion.

• Develop sales tools and training to enable sales and ensure effective product knowledge and positioning in customer conversations.

• Drive campaigns in partnership with Growth and Sales teams to generate demand and accelerate the pipeline.

• Monitor and analyze the competitive landscape, keeping a close eye on competitor products, messaging, and strategies to identify differentiation opportunities and strengthen Uploadcare’s market positioning.

• Perform market research to stay up-to-date on industry trends, user needs, and market dynamics, uncovering new business opportunities such as emerging use cases and customer segments to pursue.

• Conduct win/loss analysis to understand customer decision drivers, feedback, and preferences, and use these insights to refine product positioning, messaging, and go-to-market strategies.

• Plan, support, and attend events, such as webinars and conferences, to drive awareness, engagement, and pipeline, in collaboration with an Event Manager.

• Collaborate closely with Product, Growth, Sales, and Customer Success teams to align on priorities, share insights, and maximize impact across the customer lifecycle.