Offer summary

Qualifications:

7+ years of experience in B2B marketing within professional services or tech consulting., Proven success in positioning, messaging, and campaign execution for software development firms., Deep understanding of nonprofit and startup audiences., Strong analytical, strategic, and communication skills, proficient with tools like HubSpot and Google Analytics..

Key responsibilities:

Lead and execute SmartLogic’s marketing strategy and campaigns.

Manage digital presence including website, social media, and email content.

Oversee development of marketing collateral and enablement materials.

Track, analyze, and report on campaign performance to meet KPIs.

We build custom web and mobile applications. We’ve been in business since 2005, building web and mobile applications for clients ranging from funded startups like OrderUp and CivicWorks to Fortune 500 companies like Stanley Black & Decker and Laureate. We bring new projects to life using progressive, best-of-breed technologies and methods including Elixir/Phoenix, React Native, and Ruby on Rails. We deliver stress-free software development through our emphasis on communication, planning, organization, and high-quality code. We've built 150+ applications for over a hundred clients; whether you're starting a company or you're a global brand launching an iPhone app, our team can help you out.

SmartLogic is an established custom software consultancy that has been building reliable, scalable web and mobile applications for clients since 2005. We’ve worked with worldclass organizations like World Central Kitchen, eMed, Simplebet, Leafly, and GroupOn, and we’re widely respected in the developer community as the creators of the longrunning and widely downloaded Elixir Wizards podcast .

We’re at an exciting inflection point: our brand is respected, our work speaks for itself, and our business is poised for growth—what we need now is a thoughtful, experienced marketing leader to help us tell our story to the right audiences. We have a messaging playbook—ICPs, personas, proof points, etc—now we need to turn it into action.

This is a compelling opportunity for a senior marketer who thrives on elevating brand awareness and driving strategic lead generation campaigns. You’ll work closely with the CEO, have significant influence over marketing direction, and have the support and autonomy to bring in contractors and collaborators as needed.

Reports to: CEO

Time Commitment: Flexible (hourly or 12 daysweek)

Location: Remote, but you must be available to come to DC for bimonthly quarterly inperson meetings

Compensation: Hourly; commensurate with experience

Requirements

We are seeking a parttime Head of Marketing to lead and execute our marketing strategy with a focus on generating qualified leads within our two ICPs:

Midsized nonprofits ($20–100M annual budgets)

Series AB venturebacked startups

You will report directly to the CEO and be accountable for the success metrics as described below. You will not be expected to participate in sales calls but will be responsible for ensuring that our marketing efforts effectively support our business development pipeline.
We seek someone available for inperson meetings with the CEO once or twice per month at a WeWork in DC andor Baltimore. No travel reimbursement will be provided aside from parking.
Key Responsibilities

Own and lead SmartLogic’s marketing strategy and execution

Plan and run lead generation campaigns aimed at our core ICPs

Maintain and evolve our digital presence (website, social, email, content)

Oversee the development of marketing and sales enablement collateral (e.g., decks, onepagers, case studies)

Hire and manage external collaborators and contractors as needed

Track, analyze, and report on campaign performance

Ensure consistency in messaging, voice, and positioning across all channels

Success Metrics
You will be accountable to clear and trackable KPIs, such as:

Sales accepted leads generated per month

Marketingsourced pipeline and opportunities created

Performance of campaigns across key digital channels

Brand visibility and engagement within our target markets

Qualifications

7+ years of experience in B2B marketing, specifically within professional services or technology consulting

Demonstrated success in positioning, messaging, and campaign execution for custom software development firms or similar businesses

Deep familiarity with audiences in the nonprofit and startup sectors

Strong analytical and strategic skills, with an eye for storytelling and brand development

Proficiency with relevant platforms and tools (e.g., HubSpot, GA4, Webflow, Ghost, LinkedIn)

Excellent writing and communication skills

Highly selfdirected, resultsoriented, and comfortable working independently

Benefits
This is a compelling opportunity for a senior marketer who thrives on elevating brand awareness and driving strategic lead generation campaigns. You’ll work closely with the CEO, have significant influence over marketing direction, and have the support and autonomy to bring in contractors and collaborators as needed.
Reports to: CEO
Time Commitment: Flexible (hourly or 12 daysweek)
Location: Remote, but you must be available to come to DC for bimonthly quarterly inperson meetings
Compensation: Hourly; commensurate with experience