Executive Director, Marketing and Digital Engagement

Description

Position at Vaniam Group

Executive Director, Marketing and Digital Engagement

What You’ll Do

As Executive Director of Marketing and Digital Engagement, you will be the principal architect and driver of Vaniam Group’s marketing vision. Reporting directly to the EVP, Client Solutions, you will lead the strategic direction, integration, and execution of highimpact marketing, digital, and creative initiatives across our organization. You will be responsible for overseeing our digital engagement capabilities, resourcing bestinclass creative and digital solutions, and delivering measurable value across internal and clientfacing platforms. This role is equal parts strategic leadership and operational execution, requiring an agile, handson executive who thrives in a dynamic, missiondriven environment.

A Day in the Life

Deliverables

• Define and drive an integrated marketing strategy aligned with Vaniam Group’s overarching business objectives.
• Lead the development and evolution of our omnichannel marketing and digital engagement playbooks, ensuring industryleading, scalable practices.
• Continuously evaluate digital platforms, tools, and creative technologies to ensure Vaniam remains on the leading edge of innovation in medical communications.
• • Oversee and optimize the resourcing of creative, marketing, and digital talent, both internally and externally, to meet evolving project and client demands.
  • • Collaborate with Program Services, Strategic Services, Creative, Editorial, and Technology leadership to ensure programs are welldesigned and executed efficiently.

    • Client Responsibility

      • Serve as a strategic partner and marketing thought leader to key clients, with direct engagement in highimpact initiatives.
      • • Guide clientfacing teams to design innovative, digitally enabled tactics aligned with medical and scientific objectives.
        • Participate in highstakes client meetings, strategic planning sessions, and business development presentations.

        • Internal Responsibility

          • Lead and mentor crossfunctional teams, fostering a culture of creativity, accountability, and excellence.
          • Develop internal marketing campaigns and communication strategies that align with business priorities and reinforce our value proposition.

          • Business Development

            • Support new business development efforts, including leading pitch development and digital marketing thought leadership.
            • Shape internal marketing, brand management, and digital enablement practices to ensure consistency and excellence across all external communications and platforms.

            • What You Must Have

              Education and Experience

              • Bachelor’s degree required; advanced degree in Marketing, Digital Strategy, or a related field preferred.
              • • 10+ years of senior leadership experience in marketing, digital strategy, or omnichannel communications, ideally in the biopharma, healthcare, or medical affairs sectors.

                • Skills and Competencies

                  • Deep understanding of digital platforms, creative resourcing, and omnichannel engagement strategies.
                  • • Demonstrated success in building and leading highperforming marketing and creative teams.
                    • • Exceptional communication, presentation, and client relationship skills.
                      • Track record of driving measurable business results through marketing initiatives.
                      • Analytical mindset with strong problemsolving and decisionmaking abilities.

                      • Travel Requirements

                        • Travel within the US and internationally as necessary, based on project, sponsor, and organizational needs (<30% travel expected)

                        • The Team You’ll Work Closest With

                          The Digital Engagement team is not just expanding the boundaries of medical communications; it is setting new standards for strategic, interconnected digital and interactive experiences. With our omnichannel approach, we focus on a holistic strategy that seamlessly integrates content across channels, ensuring consistency and impact throughout the user’s journey.

                          Why You’ll Love Us:
                          • 100% remote environment with opportunities for local meetups
                          • Positive, diverse, and supportive culture
                          • Passionate about serving clients focused on Cancer and Blood diseases
                          • Investment in you with opportunities for professional growth and personal development through Vaniam Group University
                          • Health benefits – medical, dental, vision
                          • Generous parental leave benefit
                          • Focused on your financial future with a 401(k) Plan and company match
                          • WorkLife Balance and Flexibility
                          • Flexible Time Off policy for rest and relaxation
                          • Volunteer Time Off for community involvement
                          • Emphasis on Personal Wellness
                          • Virtual workout classes
                          • Discounts on tickets, events, hotels, child care, groceries, etc.
                          • Employee Assistance Programs
                            
                          • Salary offers are based upon several factors including experience, education, skills, training, demonstrated qualifications, location, and organizational need.
                            About Us:
                            Vaniam Group is a peoplefirst, purposedriven, independent network of healthcare and scientific communications agencies committed to helping biopharmaceutical companies realize the full potential of their compounds in the oncology and hematology marketplace. Founded in 2007 as a virtualbydesign organization, Vaniam Group harnesses the talents and expertise of team members around the world. For more information, visit www.VaniamGroup.com.
                            Applicants have rights under Federal Employment Laws to the following resources:
                            • Family & Medical Leave Act (FMLA) poster https:www.dol.govagencieswhdpostersfmla
                            • EEOC Know Your Rights poster https:www.eeoc.govposter
                            • Employee Polygraph Protection Act (EPPA) poster https:www.dol.govagencieswhdpostersemployeepolygraphprotectionact