Offer summary

Qualifications:

4-6 years of experience in digital marketing or marketing operations., Hands-on experience with Salesforce Marketing Cloud or similar email marketing tools., Familiarity with SEO principles and paid social advertising basics., Strong project coordination and time management skills..

Key responsibilities:

Build, test, and launch email campaigns and customer journeys using Salesforce Marketing Cloud.

Manage and update email templates, content blocks, and audience segments.

Assist with campaign quality assurance, deliverability checks, and performance tracking.

Coordinate with internal teams to gather assets and keep campaign timelines on track.

Job description

PlayVS is the leading amateur esports platform in North America, powering official competitive leagues for high school and collegiate students across the U.S. and Canada. We work directly with game publishers, schools, and educators to create structured, inclusive opportunities for students to compete and grow.

PlayVS also offers Gaming Concepts, a firstofitskind curriculum that blends esports with career and technical education—equipping students with realworld skills both in and out of the game. We’re building more than just leagues—we’re creating a comprehensive ecosystem where students can learn, compete, and thrive.

About the Role:We’re looking for a Marketing Operations Associate to bring demand generation to our growing strategic marketing team. This role is ideal for someone who is handson, organized, and excited to build realworld experience in email marketing, SEO, paid social, and campaign execution. You’ll support crossfunctional marketing programs with a focus on delivering highquality, datadriven campaigns through Salesforce Marketing Cloud and other digital channels for our Collegiate, Scholastic, and Gaming Curriculum businesses. This is a great opportunity to grow your skills across the entire marketing funnel while working alongside a collaborative and experienced team.

Key Responsibilities:Build, test, and launch rich email campaigns and customer journeys using Salesforce Marketing Cloud.
Manage and update email templates, content blocks, and audience segments.
Assist with campaign QA, deliverability checks, and performance tracking.
Ensure all campaigns follow compliance and brand standards.
Lead SEO efforts, including keyword research, onpage updates, and coordinating website & content optimizations.
Assist in the setup and tracking of leadgenerating paid social campaigns, including integrating static and video content, across platforms such as Google Ads, LinkedIn, and Meta Business Suite.
Coordinate with internal stakeholders (content, design, product) to gather assets and keep campaign timelines on track.
Help maintain campaign calendars, performance dashboards, and process documentation.
Assist in compiling and analyzing campaign metrics across email, social, and web.

Requirements:
4 6 years of experience in digital marketing, demand generation, or marketing operations.
Handson experience with Salesforce Marketing Cloud, or comparable email marketing tools.
Familiarity with SEO principles and paid social advertising basics
Familiarity with Google Analytics, SEMrush, or paid ad managers (Google Ads, LinkedIn, Meta).
Detailoriented with strong project coordination and time management skills.
Comfortable working with tools like Google SheetsExcel, campaign tracking systems, and basic analytics platforms.
Eagerness to learn, adapt, and contribute in a fastpaced, crossfunctional environment.

Bonus Points For:
Knowledge of HTMLCSS for email formatting or landing page tweaks.
Exposure to campaign attribution models or marketing funnel metrics.
Experience in a B2B or SaaS marketing environment.
Experience tracking and managing UTM parameters for campaign analytics.
PlayVS is an equalopportunity employer. We provide equal employment opportunities and are committed to maintaining an inclusive environment for our customers, employees, and applicants. We prohibit discrimination and harassment of any type regardless of race, color, religion, age, sex (including pregnancy and gender identity), national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, parental status, or any other characteristic protected by federal, state or local laws.
If you have a disability or special need that requires an accommodation, please contact us at accommodations@playvs.com