Senior Product Marketing Manager

APPLICATION DEADLINE: AUGUST 14TH
We will first start processing the applications when the deadline is over.

Bitrefill is remotefirst, and this is a fulltime position.

What is Bitrefill?

Bitrefill is the global leader in crypto commerce. The onestop shop where people go to buy realworld things with their coins. We unlock the power of internet money for the global spender and strive to enable financial freedom for everyone. We have four main product lines: Bitrefill Card, Gift Cards, eSIMs, and our mobile app.

Your Mission

As our new Senior Product Marketing Manager, your mission will be to lead marketing for one of our main product lines, The Bitrefill Card. This includes defining product positioning, lead the gotomarket strategy, and collaborate crossfunctionally to demonstrate the value of Bitrefill’s products to new and old customers.

Based on market research and a good amount of storytelling skills, youll identify our customer needs and all the opportunities out there, deciding what features, products, and markets Bitrefill should embrace, along with the marketing initiatives that should be taken to drive our conversion rates and reach the right audiences.

Your Responsibilities:

• Plan and Execute Marketing Strategies: Develop and launch marketing campaigns that attract and retain users, set clear goals and KPIs, and then hit them.
  
• Own the Project from Start to Finish: Take full responsibility for marketing the Bitrefill Card. Coordinate with different teams, but be ready to get things done independently. Leverage Your “Secret Weapon”: Bring your standout skill—e.g. data analysis, SEO, referral programs, or community building—and make a real impact.
  
• Get into the Data: Help analyze campaign performance and user behavior to make datadriven decisions. Adjust strategies based on what’s working and what’s not.
  
• Get into the Minds of Our Users: Understand what our customers truly need and what motivates them. Conduct research, collect feedback, maintain connections with user sentiments, and share your knowledge within the company.
  
• Drive Growth Initiatives: Design and implement referral programs and other growth hacks. Always be on the lookout for new ways to grow our user base.
  
• Build and optimize product funnels across the user lifecycle, from awareness to retention.
  
• Design and run AB and multivariate tests on landing pages, onboarding flows, and retention funnels.
  
  

• Who You Are:

  • Based in Europe. Qualify for the Bitrefill card. Likely to use the Bitrefill Card daily.
    
  • A proven leader or key contributor in successful marketing campaigns, able to explain exactly why certain strategies worked while others didn’t, and quickly adapt these insights to our business needs.
    
  • Knowledgeable about your marketing segment, able to articulate user needs and the competitive landscape, and demonstrate a genuine passion for mastering and sharing this information.
    
  • Critical and strategic in evaluating marketing channels, understanding the pros and cons of each, familiar with best practices for tracking effectiveness, and comfortable challenging common myths or overly simplistic approaches.
    
  • Tshaped in your skill set, with deep expertise in a specific area (e.g. SEO, social media management, data analysis) complemented by a broad understanding of other fields.
    
  • You apply an analytical and financial mindset to uncover real customer needs, ensuring that strategies are datadriven and financially sound.
    
  • Proficient in using analytics tools, able to discuss both their strengths and limitations, and articulate what additional features would enhance their utility.
    
  • Experience from remote team settings, with a track record of effective communication and handson examples of how you ensure seamless coordination with both internal teams and external partners.
    
  • Demonstrated success using AB testing and CRO methodologies to improve key funnel metrics.
    
    

  • Why Bitrefill:

    Apart from the perks of working with us, you will become part of a passionate and talented team with high ambitions for a world where crypto is money for everyday use. You will find a challenging workplace and a great education regarding everything crypto.

    We are a remotefirst company, since before it was cool. We believe in the freedom to work remotely and flexibly. You will work with an amazing group of people who like to try and do new things. Everyone together tries to build different things, and we try to make a difference to everyone. To all of us, the team members, but above all, to our customers. You’re given real ownership over your work and the trust to get things done. You just need to roll up your sleeves and start. There’s always someone around to bounce ideas off and collaborate with, as well as regular onsites, meetups, and conferences to keep things connected beyond the screen.

    If you are wondering if this is for you, you can always check:
    Who we are, and
    How we work.
    
    Our Process is here.