Product Growth Hacker: TradFi StocksEquities

Work set-up: 
Full Remote
Contract: 
Full time
Experience: 
Mid-level (2-5 years)
Work from: 
United States

Offer summary

Qualifications:

3 to 5 years of experience in product marketing, preferably in stocks or equities., Proven success in launching and scaling B2C financial products or platforms., Excellent communication and copywriting skills to simplify complex ideas., Analytical skills with proficiency in marketing analytics and user research..

Key responsibilities:

  • Lead go-to-market strategy and product positioning for stocks and equities trading.
  • Collaborate with product teams to align features with user needs and market insights.
  • Develop and execute integrated marketing campaigns across multiple channels.
  • Build and optimize lifecycle and retention campaigns to increase trading activity.

Crypto.com logo
Crypto.com Financial Services Large https://www.crypto.com
1001 - 5000 Employees
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Job description

Crypto.com is expanding into stocks, equities trading, bridging the gap between traditional finance and digital assets. We’re launching a platform that makes it as intuitive to trade equities as it is to trade crypto: starting with a mobilefirst experience designed for global retail investors.

We’re looking for a Growth Marketing Hacker to lead the gotomarket strategy, lifecycle programs, and product positioning for this new vertical. You’ll work in close collaboration with product managers and growth to ensure every feature launch, campaign, and user experience is tightly aligned with user needs and business priorities. This is a rare opportunity to help define how the next generation engages with traditional markets.

Key Responsibilities

1. Strategy & Positioning
Partner up with product and strategy teams to own the roadmap for stocks and equities trading within the Crypto.com ecosystem.
Craft messaging that differentiates our offering across accessibility, fees, user experience, and crossasset trading. Own positioning and briefs.
Define user personas (e.g. cryptofirst investors, fintech users, traditional retail traders) and build tailored journeys to drive UA at target CAC.
Work closely with product managers and growth to align product direction with market insights and user behavior.


2. Launch Execution
Lead growth GTM for new features (e.g. fractional shares, commissionfree trading, securities lending etc.)
Conceptualise integrated campaigns across email, inapp, paid media, content, and influencer channels to drive adoption, crosssell and engagement. UA teams to execute.
Collaborate with regional marketing, compliance, and comms teams to ensure local relevance and impact.
Deliver highconversion landing pages, onboarding flows, and campaign assets to improve CAC and trading volume.


3. Customer Insights & Market Intelligence
Conduct user interviews, surveys, and behavioral analysis to inform positioning and roadmap
Track and analyze competitors and emerging fintech trends to stay competitive.
Feed insights directly into product, growth, and creative strategy.


4. Growth & Retention
Build lifecycle and retention campaigns to drive trading activity, repeat engagement, and product education.
Coordinate crossfunctionally with product, CRM, UA, design, partnerships, media and comms teams to ensure seamless, impactful launches and ongoing adoption across sports and crypto ecosystems.
Conceptualise and create compliant reward systems, and streaks tied to market events and trading behavior.
Work with product and growth to continuously optimize the onboarding, funding, and trade execution experience.


5. Performance & Reporting
Work with the Head of Growth and Product to define KPIs across funnel metrics, retention, and campaign impact.
Use tools like GA4, Tableau, Mixpanel to analyze campaign performance and drive rapid iteration.
Share insights regularly with product, data, and leadership teams to guide growth priorities.


Requirements
  • 3to5 years of experience in product marketing: ideally stocksequities background
  • Proven success launching and scaling B2C products or platforms and growing adoption and revenue sustainably.
  • Excellent communication and copywriting skills: you can simplify complex ideas and tell stories that convert.
  • Highly collaborative, with experience working crossfunctionally in fastpaced environments. Bias to action.
  • Analytical mindset with proficiency in marketing analytics and user research.
  • Experience in regulated industries or financial services is a plus.
  • Bonus: Crypto native or familiarity with communityled growth.
    •

    Required profile

    Experience

    Level of experience: Mid-level (2-5 years)
    Industry :
    Financial Services
    Spoken language(s):
    English
    Check out the description to know which languages are mandatory.

    Hard Skills

    User Experience (UX)Market PositioningMarketing AnalyticsBusiness StrategiesKPI ReportingLifecycle ManagementCampaign ManagementProduct MarketingCustomer AnalysisCrypto MiningCommunity Development

    Other Skills

    • Analytical Thinking
    • Collaboration
    • Communication
    Are you interested?

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