ABM Senior Strategist

You’ll be focusing in:

• Developing and presenting tailored ABM strategies informed by industry insights.
  
• Overseeing execution of campaigns and outbound tactics, while jumping in handson when needed.
  
• Consulting directly with clients to align marketing strategies with growth goals.
  
• Managing sales enablement tools and integrating event strategies into ABM plans.
  
• Leading and coordinating teams to ensure flawless deployment and measurable outcomes.
  

• Success in this role requires strategic foresight, datadriven decision making, and the ability to balance leadership with execution.
  

  
  

  Responsabilities
  

  Strategic Planning & Analysis
  

  • Conduct indepth initial assessments for each new client, including a thorough review of their specific industry, current market maturity, and competitive landscape.
    
  • Develop comprehensive market sizing analyses, including TAM, SAM, and SOM, to inform strategic targeting and growth potential.
    
  • Formulate and present a tailored macrolevel ABM strategy for each client, outlining key objectives, target segments, and overarching approach before tactical planning.
    
  • Lead the refinement of Ideal Customer Profiles (ICP) and key Personas in collaboration with clients, incorporating industryspecific insights.
    

  • Campaign Execution & Optimization
    

    • Develop and own the comprehensive ABM tactical plan for diverse B2B SaaS clients, including channel mix (email, LinkedIn), messaging, and execution roadmap tailored to industry nuances and client objectives.
      
    • Lead the development of compelling content for ABM campaigns (e.g., email sequences, LinkedIn messages, sales collateral) by guiding internal or clientside content creators to ensure resonance with target personas.
      
    • Identify the most effective marketing messages, channels, and calls to action through rigorous AB testing.
      
    • Conceptualize and implement event strategies (virtual and inperson) as an integrated part of clients’ ABM efforts.
      
    • Analyze campaign performance across all channels, providing clients with actionable insights and datadriven recommendations for optimization.
      
    • Define, track, and report on key ABM metrics and campaign ROI to both clients and internal stakeholders.
      
    • Strategize, and when necessary, set up and manage sales enablement tools (e.g., Outreach.io, Apollo, Lemlist) and email sender infrastructure for clients.
      

    • Client & Project Management
      

      • Directly manage ABM client projects, timelines, and deliverables, ensuring clear communication and alignment throughout each engagement.
        
      • Partner closely with clients’ sales teams to ensure strong marketing and sales alignment while developing growth strategies for highvalue accounts.
        
      • Serve as the primary point of contact for clients on all strategic ABM, outbound, and sales enablement matters.
        
      • Report to this company’s leadership (Manager of ABM & CMOs) on client strategy, success, and overall program health.
        

      • Team Leadership & Management
        

        • Effectively prioritize team efforts and ensure all tasks are completed on time and to a high standard.
          
        • Lead, mentor, and coordinate a team of ABM Specialists, guiding them toward success.
          
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          Requirements

          
          

          • 3–5+ years of handson experience in B2B demand generation, with a strong focus on AccountBased Marketing (ABM) and outbound marketing (email & LinkedIn).
            
          • Proven track record in developing and executing ABM strategies that drive measurable client growth, including market analysis and macrostrategy development.
            
          • Deep understanding of various B2B industries with the ability to tailor ABM strategies and content to specific sectors.
            
          • Demonstrated experience leading clientfacing projects and managing stakeholder relationships and expectations.
            
          • Skilled in guiding content creation for ABM campaigns.
            
          • Expertise in data analysis, market research (including TAMSAMSOM), segmentation, and using insights to inform strategy and optimize campaigns.
            
          • Experience with listbuilding strategies, data procurement, and quality assurance for targeted outreach.
            
          • Strong understanding of sales enablement principles and experience setting up tools like Outreach.io, Apollo, Lemlist, or similar platforms.
            
          • Experience developing and integrating event strategies into broader ABM campaigns.
            
          • Proficient in outbound marketing tactics and associated quality assurance methodologies.
            
          • Advanced knowledge of Google Spreadsheets (or Excel) — including formulas, data manipulation, and pivot tables for reporting and analysis.
            
          • Ability to create AI prompts for marketing tasks and familiarity with implementing AI scripts or tools to improve efficiency (a plus).
            
          • Experienced with CRM systems (e.g., HubSpot, Salesforce) and marketing automation platforms.
            
          • Highly organized with excellent project and client management capabilities, able to handle projects directly with clients.
            
          • Demonstrated ability to handle both strategic planning (market assessments) and tactical execution (campaign management).
            
          • Quick to learn, strategically agile, and adaptable in dynamic, clientfacing environments.
            
          • Meticulous attention to detail with a commitment to delivering highquality strategic work.
            
          • Skilled in efficient online research for market insights, competitive analysis, industry trends, and list enrichment.
            
          • Committed to adding strategic value at every stage of the process, project, or task.
            
          • Exceptional communication, presentation, and consultation skills with the ability to explain complex strategies clearly and persuasively.
            
          • Takes ownership and accountability for strategic decisions and campaign outcomes, proactively addressing challenges.
            
          • Proficient in executive reporting, capable of presenting strategic insights and performance updates to senior client stakeholders (including CMOs) using data and clear communication.
            
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            Benefits

            • $2,500$3,000 month
              
            • ​100% remote from anywhere in Latam
              
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              Salary:
              $2,500$3,000