At Black & White Zebra, our publications are the cornerstone of our company. Through engaging videos, awardwinning podcasts, smart thought leadership, and helpful educational content, we help professionals win at work and build thriving communities along the way.

We’re now looking for a Managing Editor to lead the organic content program for The Digital Project Manager, our flagship publication for delivery leaders managing projects, people and outcomes; leveraging AI to work smarter, deliver faster and lead better in fastmoving tech teams.

In this strategic, highimpact role, you’ll own the content roadmap, shape our editorial methodology, and ensure everything we publish is useful, credible, and performancedriven. You’ll also bring a passion and curiosity for connecting with others and surfacing realworld stories to ensure our content is rooted in credible, human insight.

As Managing Editor, you’ll lead a team of editors and contributors, ensuring the clarity, credibility, and consistency of everything we publish. You’ll collaborate crossfunctionally with content operations, SEO, and media teams to continuously improve how we create content—integrating AI, refining templates, and developing scalable frameworks that boost both quality and efficiency. With your handson experience in project management and PM tools, you’ll also shape our editorial voice and sharpen our point of view—bringing clarity to complexity and championing better digital project work across industries.

You’ll also play a key role in improving content engagement metrics—thinking beyond the written word to explore the use of video, downloadables, surveys, tools, visual assets, and other interactive content formats that serve user needs and strengthen our competitive edge.

Who You Are
A content strategist and editorial leader with a track record of scaling organic content programs and managing highperforming content teams in digital media or SaaS.
An AI enthusiast with a deep curiosity for how AI is shaping content and workflows, as well as the entire landscape of project management, PM tools, and the future of work. You’re excited about the possibilities AI unlocks for automating the tedious, enhancing strategy, and helping organizations work smarter. You’re eager to explore, test, and share insights that help others navigate the AI shift with confidence and clarity.
A deep subjectmatter expert in project delivery, project management and PM technology with knowledge and experience of delivery frameworks including Waterfall, Agile, and hybrid approaches, as well as handson experience using tools like Monday, Asana, Clickup, JIRA, Wrike, Trello, and more. You understand the daily realities of project managers and know how to speak their language.
A systemsminded editor who sees the story and the structure—someone who knows how to turn editorial feedback into smarter processes, better briefs, scalable templates, and AIintegrated workflows that raise the floor (and ceiling) on content quality.
A readerobsessed content leader. You anticipate needs, recognize friction, and shape content that reaches people at the right time, in the right way—with clarity, empathy, and purpose. You explore how content can engage—surfacing new opportunities, experimenting with formats, and helping readers stay ahead of what’s coming next.
A handson contributor and explorer who tests tools, talks to users, digs deep into products, and brings experience to the content you guide. Youre just as comfortable writing a firstperson piece as you are leading a roadmap sync.
A collaborative leader and strategic partner who thrives in crossfunctional environments—aligning content strategy with SEO, product marketing, and brand to build longterm authority, trust, and visibility.

What Youll Be Doing (responsibilities)
Lead content strategy and roadmap: Lead the content roadmap, prioritizing what we create, update, and optimize based on performance data, business goals, and audience needs. Own and evolve our editorial methodology to ensure every piece aligns with our mission to help readers futureproof their organizations. Track and analyze performance data to inform strategic decisions.
Elevate content quality and innovation: Oversee sitewide content quality and clarity. Write and contribute firstperson content on highpriority topics . Test and scale new content formats that add unique value and improve engagement. Surface emerging reader needs by talking to users, testing tools, and spotting opportunities before they appear in SEO data—with a special focus on AI topics.
Build and scale content systems: Collaborate with SEO, Content Ops, and Media teams to refine and scale workflows and systems that improve content efficiency and consistency. Contribute to scalable processes that enhance quality and enable faster publishing without sacrificing editorial standards.
Grow a highperforming content team: Manage and mentor a team of editors and contributors, providing structured feedback, editorial development, and career support. Coach internal experts and editors to participate in earned media and thought leadership efforts, in partnership with the Digital PR Lead.

How Your Success Will Be Measured
Content output & velocity: Volume of highquality netnew and updated articles published each month, aligned to strategic priorities and roadmap goals. processes that increase quality, reduce friction, and enable scale—resulting in faster timetopublish, increased traffic and revenue, and reduced content production costs.
Content quality & clarity: Adherence to editorial standards, voice, and structure—along with improvements in engagement metrics, UX feedback, and timetopublish efficiency.
Performance impact: Growth in keyword rankings, organic traffic, and conversion rates from content tied to businesscritical topics and funnel stages.
Systemic & scalable improvements: Enhancements to templates, briefs, workflows, and AIassisted processes that increase quality, reduce friction, and enable scale—resulting in faster timetopublish, increased traffic and revenue, and reduced content production costs.
Team development: Feedback adoption, editorial growth, and quality improvements from contributors, resulting in faster content cycles, increased publishing autonomy, and higher volume of consistently highquality content.
Thought leadership readiness: Media participation and SME engagement with Digital PR.

Your Skillset Includes
5–7+ years in organic content strategy, editorial leadership, or content marketing.
A strong foundation in business management, people leadership, people operations, HR and workplace tech, with firsthand experience using tools like HRIS, ATS, onboarding platforms, or performance management systems—and the ability to translate that experience into highvalue content.
A proven track record of managing content teams or freelancers in fastpaced, highoutput environments—balancing coaching, quality, and efficiency.
Deep knowledge of SEO, user intent, and content UX, and how they come together to create content that ranks, converts, and genuinely helps the reader.
Experience scaling content systems, including contributing to or leading the evolution of templates, briefs, and AIassisted workflows that improve consistency and velocity.
A history of publishing highquality, highimpact content at scale, across multiple stages of the funnel and topic clusters.
Strong research skills, with experience conducting structured interviews, testing tools, and turning audience insights into actionable content plans.
Excellent crossfunctional communication and project management skills, with experience working with SEO, media, operations, and leadership stakeholders.
Ability to leverage data to drive decisions, including performance reporting, testing frameworks, and content analytics.
Comfortable with our stack of tools including; GA4, Ahrefs, WordPress, and Airtable.
Proficiency in AIassisted content creation, including prompt writing, tuning, and optimizing AI workflows to enhance editorial quality, consistency, and efficiency.

Nice To Haves
Experience contributing expert commentary or appearing in thought leadership content
Familiarity with PRmedia collaboration and working alongside outreach or communications teams
Background in content UX, accessibility, or conversionoriented design for content
Salary Statement:This fulltime position is available as a remote role with the option to use our office in Vancouver, BC if you live locally. The role offers an annual base salary in the range of $140,000 to $180,000 CAD. The range is a guide for the expected skills, knowledge, and experience for new hires based in Canada only. Seniority level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. This means ranges will vary for candidates based outside of Canada andor at different seniority levels. In addition to annual salary, fulltime employees are eligible for a discretionary bonus and a comprehensive benefits package.

About Us:Black and White Zebra is a rapidly growing, independent media tech company headquartered in Vancouver, B.C. Canada. Since 2012, our portfolio of influential digital publications has been helping millions of people succeed at work.

Our brands cover project management , product management , people management , customer experience , quality assurance and others, with the goal of connecting people with the knowledge, skills and tools they need to succeed professionally.

We got our start in 2011 as The Digital Project Manager blog, founded by our CEO Ben Aston. Since then, we’ve grown into an international team of 70+ creators, strategists, and innovators with a portfolio of more than 14 online publications. We enjoy an impactdriven environment that combines the agility of a startup with the creativity of an agency and the diversity of a global company.

We’ve recently ranked #30 in The Globe and Mail ’s Fastest Growing Company list and received a CMI award for Best Digital Publication for The Digital Project Manager—and we’re listed in both Canadas Top Small & Medium Employers, and Best Employers in BC.

All of this growth is driven by our commitment to our mission: In a world of evolving skills, practices, and technology, we’re creating a playbook for the future of work and empowering communities to create it with us.

Want to learn more? Watch this video to learn why the team love working at BWZ!

Diversity Equity and Inclusion: Black and White Zebra is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran’s status (including protected veterans, as may be required by federal law), sexual orientation or any other category protected by law. We celebrate all backgrounds and attributes that continue to help make our team impactful, iterative, adaptable, and fun!

Managing Editor, People Managing People

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