Tools & Equipment Sales Senior Manager

Job Summary

The Senior Sales Manager for NAPA Tools & Equipment leads and drives sales performance for the tools and equipment product category. This role is accountable for both direct sales results and the successful management and development of the sales team. The position requires strategic thinking, leadership capabilities, and a customercentric approach to expand market share and maximize revenue.

Position Performance Measures:

• Achievement of sales targets and revenue goals for Tools & Equipment
• Growth and development of sales team
• Customer satisfaction and key account retention
• Effective collaboration with marketing, product management, and other internal teams
• Contribution to overall business strategy and execution for Tools & Equipment segment

• Responsibilities

  • Develop and execute sales strategies to meet and exceed revenue targets
  • Lead, motivate, and manage a team of sales professionals to drive performance and professional growth
  • Build and maintain strong relationships with key customers and strategic accounts
  • Analyze market trends, customer needs, and competitor activities to identify opportunities and challenges
  • Collaborate crossfunctionally to align sales initiatives, product launches, and customer service delivery
  • Manage sales forecasting, budgeting, and reporting processes
  • Recruit, train, and mentor sales staff, fostering a highperforming inclusive culture
  • Ensure compliance with company policies, industry regulations, and ethical standards

  • Qualifications

    • Bachelor’s degree in business, Marketing, or related field; advanced degree or relevant certifications are preferred
    • Significant sales management experience, preferably within the automotive aftermarket or tools and equipment industry
    • Proven track record of meeting or exceeding sales goals
    • Strong leadership and team development skills
    • Excellent communication, negotiation, and interpersonal skills
    • Ability to think strategically and execute tactically in a fastpaced environment
    • Proficient with CRM and sales analytics tools

    • Preferred Qualifications

      • Advanced degrees or professional certifications related to sales or management
      • Experience managing geographically dispersed sales teams
      • Deep knowledge of automotive tools and equipment market

      • Leadership

        • Embodies the following values: serve, perform, influence, respect, innovate, team.
        • Effectively communicates by motivating and inspiring others through clear and proactive communication.
        • Delivers results and drives customer success by committing and focusing on outcomes to deliver results and making the customer the center of decisions.
        • Makes balanced decisions and thinks strategically by being a forward thinker.
        • Develops highperforming teams by providing inclusive leadership, attracting and developing worldclass talent, providing ongoing feedback, and building trust across the organization.

        • Physical Demands Working Environment

          • Typical workday conducted in office and customer site environments.
          • Ability to travel up to 75% of the time.
          • Be able to sit or stand for up to 9 hoursday.
          • Exposed to vibrations and dust, with noise level at moderate to low decibels.
          • Must be able to lift up to 50 pounds at times.
          • Specific vision ability required by this job includes close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus.

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