Offer summary

Qualifications:

7–10 years of experience in B2B2C product or partner marketing, preferably in digital health or related fields., Strong understanding of market research, competitive intelligence, and value proposition development., Excellent skills in sales enablement, crafting product narratives, and cross-functional collaboration., Authorized to work in the U.S. and able to operate remotely within the country..

Key responsibilities:

Own the messaging, positioning, and go-to-market strategy for key health programs.

Conduct market research and translate insights into compelling value propositions.

Enable sales and client success teams with tools and narratives to drive engagement.

Lead cross-functional planning and execution for product launches and campaigns.

Job description

Twin Health

At Twin Health, we empower people to reverse, prevent and improve chronic metabolic diseases. Twin Health invented The Whole Body Digital Twin™ , a dynamic representation of each individual’s unique metabolism, built from thousands of data points collected daily via noninvasive sensors and selfreported preferences. The Whole Body Digital Twin delivers a new standard of care, empowering physicians and patients to make personalized datadriven decisions.

Working here

Our team is passionate, talented, and driven by our purpose to improve the health and happiness of our members. Our culture empowers each Twin to do what’s needed to create impact for our members, partners, and our company, and enjoy their experience at work. Twin Health was awarded Innovator of the Year by Employer Health Innovation Roundtable (EHIR) (out of 358 companies), named to the 2021 CB Insights Digital Health 150, and recognized by Built Ins 2022 Best Places To Work Awards. Twin Health has the backing of leading venture capital funds including ICONIQ Growth, Sequoia, and Sofina, enabling us to scale services in the U.S. and globally and help solve the global chronic metabolic disease health crisis. We have recently announced broad and growing partnerships with premier employers, such as Blackstone and Berkshire Hathaway. We are building the company you always wished you worked for. Join us in revolutionizing healthcare and building the most impactful digital health company in the world!

Excited to join us and do your part in improving people’s health and happiness?

Opportunity

We are looking for an experienced individual to be our very first Product Marketing leader!

Reporting directly to the Chief Product Officer (CPO), you will own the endtoend strategy for messaging, positioning, and gotomarket execution for our flagship Type 2 Diabetes and Healthy Weight programs. This is a highimpact, crossfunctional role that sits at the intersection of Marketing, Analytics, Product Management, and Sales & Client Success.

Key Responsibilities

Market Intelligence: Own competitive intelligence and market research. Work with Marketing, Analytics, and Commercial to translate clinical outcomes, product features, and differentiators into clear, impactful value propositions.

Sales Enablement: Craft compelling product narratives that resonate with prospects and clients across employers, brokers, and health plans. Enable sales and client success teams with personas, battlecards, case study selections, and playbooks.

GotoMarket Strategy: Partner with Marketing, Analytics, Product Management, and Sales & Client Success to lead gotomarket planning and execution for new product launches, features, and campaigns.

Strategy & Leadership: Serve as a thought partner to the Product and Growth leadership teams. Use market and client insights to shape roadmap prioritization and longterm positioning.

Qualifications

Experience: 7–10 years in B2B2C product or partner marketing, ideally within digital health, health plans, or benefits platforms

This remote opportunity is available to USbased persons. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Compensation and Benefits

The compensation range for this position is $200,000K$230,000 annually.

In addition, Twin has an ambitious vision to empower people to live healthier and happier lives, and to achieve this purpose, we need the very best people to enhance our cuttingedge technology and medical science, deliver the best possible care, and turn our passion into value for our members, partners and investors. We are committed to delivering an outstanding culture and experience for every Twin employee through a company based on the values of passion, talent, and trust. We offer comprehensive benefits and perks in line with these principles, as well as a high level of flexibility for every Twin

A competitive compensation package in line with leading technology companies

As a remotefriendly company, we are committed to providing opportunities for all who join to further build relationships, increase crossfunctional collaboration, and celebrate our accomplishments.

Opportunity for equity participation

Unlimited vacation with manager approval

16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for nondelivering parents

100% Employersponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options

401 (k) retirement savings plan