Senior Associate, Marketing & Engagement

Job Description:

About the Role

The Senior Associate, Marketing & Engagement role independently develops and leads the management of the production calendar for engagement campaigns including overseeing email, SMS and mail campaign execution, audience segmentation, and quality assurance to ensure effective communication. The role collaborates with creative, data, product, operations, and analytics teams to optimize engagement and marketing programs to achieve business goals.

Responsibilities:

• Manages a production calendar for owned marketing channels (lifecycle digital, direct mail, web, and AI solutions) to ensure timely and effective campaign execution.

• ​Supports the creative brief process by providing strategic insights and best practices, ensuring high-quality, engaging communications for the target audience.

• Takes ownership of complex, multi-channel campaigns from conception through execution and post-launch analysis, ensuring alignment with overarching marketing strategies

• Oversees the end-to-end production process for email, SMS, and mail campaigns, including audience segmentation, campaign building, and performing quality assurance (QA) checks to ensure accuracy and effectiveness.​

• Collaborates with the data team to maintain and optimize audience segmentation, ensuring targeted and relevant messaging, while mastering lifecycle channel distribution platforms to enhance campaign performance.

• Conducts analytics to identify optimization opportunities, driving measurable results and contributing to broader marketing objectives to boost engagement and achieve business goals.

• Coordinates dependencies, communicates timelines, and manages stakeholder expectations across departments and engagement campaigns.

• Supports the development of strategies to transition to AI-first marketing and engagement platforms and develops new operational protocols to execute, QA, and measure the success of AI-first engagement campaigns.

• Proactively identifies opportunities to enhance the impact of engagement and marketing campaigns and moves ideas to action

• When necessary, drive tradeoff discussions with teams and stakeholders to achieve objectives incrementally.

• Runs team retros to identify what could be better and what process changes improve the reliability and impact of production activities beyond a single campaign.

Requirements:

• Bachelor's degree

• 4 years+ of experience running production for mail, email, text and phone call programs, implementing industry best practices for segmentation, dynamic content, and testing, managing audience lists and segmentation efforts, analyzing omni channel success metrics

• 2+ years experience developing campaigns in Braze or a comparable platform

• 2+ years experience updating websites through CMS platforms 

• 2+ years experience managing audience lists and segmentation efforts 

• 2+ years experience managing analysis of engagement and marketing metrics. Experience using SQL and Looker is a plus

• Proficiency with GSuite 

• Excellent written and verbal communication skills

• Experience collecting, analyzing, and summarizing data from disparate sources in order to drive decisions and recommendations

We take into account an individual’s qualifications, skillset, and experience in determining final salary. This role is eligible for health insurance, life insurance, retirement benefits, participation in the company’s equity program, paid time off, including vacation and sick leave. The actual offer will be at the company’s sole discretion and determined by relevant business considerations, including the final candidate’s qualifications, years of experience, skillset, and geographic location. The expected salary range for this position is: 

$85,000 - $115,000 annually

Cityblock values diversity as a core tenet of the work we do and the populations we serve. We are an equal opportunity employer, indiscriminate of race, religion, ethnicity, national origin, citizenship, gender, gender identity, sexual orientation, age, veteran status, disability, genetic information, or any other protected characteristic.

We do not accept unsolicited resumes from outside recruiters/placement agencies. Cityblock will not pay fees associated with resumes presented through unsolicited means.