Retention & Lifecycle Marketing Associate - Remote B

Work set-up: 
Full Remote
Contract: 
Experience: 
Mid-level (2-5 years)
Work from: 

Offer summary

Qualifications:

5+ years of digital marketing experience with a focus on email and SMS retention., Proven experience at high-growth DTC brands, especially in retail, apparel, or CPG., Expertise in Klaviyo and familiarity with tools like Shopify, Wunderkind, and Google Analytics., Strong analytical skills, detail orientation, and project management abilities..

Key responsibilities:

  • Execute and optimize email and SMS marketing campaigns to improve retention and revenue.
  • Manage campaign calendars and coordinate with creative, merchandising, and digital teams.
  • Analyze channel performance and provide insights to enhance customer engagement.
  • Collaborate cross-functionally to ensure messaging alignment and customer experience improvements.

Shinesty logo
Shinesty Textiles & Apparel SME https://shinesty.com/
11 - 50 Employees
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Job description

At Shinesty, our mission is to force the world to take itself less seriously. We make people laugh first and sell second. Our mothers don’t always approve of what we do, but the millions of people we’ve entertained over the years do.

We’re looking for a strategic, entrepreneurial Retention & Lifecycle Marketing Associate to help us deepen relationships with our customers and drive long-term growth. You’ll be responsible for executing and optimizing our email and SMS marketing programs, collaborating with creative and digital teams to enhance the customer experience, and supporting broader retention initiatives and experimentation across channels.

This is a high-impact individual contributor role for someone who thrives in fast-paced DTC environments, loves digging into data, and knows how to bring ideas to life with precision and speed.

What You’ll Do

Email & SMS Marketing

  • Own day-to-day execution and optimization of all email and SMS campaigns using Klaviyo and Wunderkind
  • Develop segmentation, flows, and automation strategies to improve retention and drive revenue
    Partner with Creative to brief, review, and refine messaging that aligns with our voice and goals
    Implement A/B tests and performance enhancements to boost open rates, CTOR, and conversions
  • Ensure deliverability, compliance, and legal adherence for both channels

Retention Strategy & Project Management

  • Manage a robust campaign calendar, coordinating with Merch, Creative, and Digital Product teams
  • Help execute and project manage homepage updates, lifecycle experiments, and new retention channel tests
    Maintain strong relationships with external vendors (e.g. ESPs, SMS partners, freelancers)
    Identify customer lifecycle gaps and propose solutions rooted in data

Data & Reporting

  • Analyze channel performance and provide actionable insights to optimize campaign effectiveness
  • Maintain dashboards and take ownership of interpreting and applying findings
  • Surface opportunities to improve customer engagement, drive second purchases, and reduce churn

Cross-Functional Collaboration

  • Work closely with Creative (copy/design) to deliver on-brand, high-converting messaging
  • Collaborate with Merch and Digital Product to ensure alignment across product pushes and onsite experience

Bring a customer-first mindset to cross-team conversations, advocating for relevance and clarity in every touchpoint\

Requirements

  • 5+ years of digital marketing experience with a strong focus on email/SMS retention
  • Proven in-house experience at one or more high-growth DTC brands (retail, apparel, CPG preferred)
  • Expert in Klaviyo and comfortable working with tools like Shopify, Wunderkind, and Google Analytics
  • Analytical and resourceful — you can interpret data, build a brief, and ship improvements without hand-holding
    A self-starter who surfaces problems and offers solutions
    Detail-oriented with strong project management skills
  • Comfortable giving and receiving feedback, collaborating cross-functionally, and working quickly under pressure
  • Passionate about customer experience and always looking for ways to improve every step of the journey

Benefits

  • Competitive salary paid in USD
  • Flexible PTO (no accrual required)
  • Flexible working hours — get your work done and drive results
  • All the tools and resources you need to succeed
  • A fun, fast-moving culture that values curiosity, creativity, and ownership

Required profile

Experience

Level of experience: Mid-level (2-5 years)
Industry :
Textiles & Apparel
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Other Skills

  • Detail Oriented
  • Collaboration
  • Problem Solving

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