Offer summary

Qualifications:

5+ years of experience in partner marketing, demand generation, or B2B marketing., Strong track record of pipeline creation and executing joint GTM campaigns., Experience working with technology alliances, channel partners, or ISVs in SaaS environments., Proficiency with marketing automation, CRM, and partner marketing platforms like Salesforce or Marketo..

Key responsibilities:

Develop and execute partner demand generation strategies to drive pipeline and revenue.

Collaborate with partners on campaign planning, messaging, and content creation.

Manage co-branded campaigns, webinars, digital marketing, and field events.

Maintain partner relationships and ensure effective partner marketing content and enablement.

Job description

About Actian
At Actian, we help companies unlock the full potential of their data and modernize their applications. As a global leader in hybrid data management, we deliver AI and MLpowered solutions that unify data, surface realtime insights, and drive innovation. Our scalable, secure platform enables businesses to integrate, govern, and analyze data across onpremises, cloud, and hybrid environments—empowering confident, datadriven decisions.

We foster a culture of innovation and collaboration, helping customers succeed in a fastmoving digital world while shaping the future of data management. Join our team of bright, passionate minds and make a meaningful impact on the future of data integration, management, and analytics.

About the Role
Actian is seeking a Senior Partner Marketing Manager to lead and execute demand generation programs through our ecosystem of technology and channel partners.

This role is responsible for developing and executing partner marketing strategies that generate pipeline, drive joint value with partners, and accelerate revenue through cobranded campaigns and gotomarket programs.

You will work crossfunctionally with product marketing, sales, alliances, and partner managers to develop campaigns, offers, and events that highlight our joint solutions and create compelling reasons for customers to engage.

Key Responsibilities: Own the partner demand generation strategy – work with product & field marketing and partner managers to design and execute integrated marketing plans with technology and channel partners that drive pipeline and revenue.
Develop joint gotomarket programs – collaborate with partners on campaign planning, messaging, content creation, and activation aligned to shared business goals.
Lead cobranding initiatives – ensure a consistent, compelling message across partnerfacing assets including solution briefs, landing pages, webinars, and events.
Activate partner campaigns – manage execution of joint webinars, digital campaigns, ABM programs, and field events in collaboration with partners.
Partner sales enablement – work with Product Marketing and Alliances to develop and distribute cobranded playbooks, training materials, and sales tools to support joint selling motions.
Partner Portal – own marketing content, campaign and enablement updates within the partner portal. Work with Alliances to ensure a positive experience for partners as they engage through the portal.
Partner Marketing Infrastructure & Process – collaborate crossfunctionally to build the necessary infrastructure to manage MDF, comarketing results, lead processes, and other partner ecosystem aspects
Marketplace – own how Actian shows up on hyperscaler marketplaces
Track, analyze, and optimize performance – measure campaign effectiveness, report ROI, and iterate based on partner and pipeline feedback.
Collaborate across teams – work closely with partner managers, product marketing, and field marketing to align strategy and execution.
Maintain partner relationships – act as a key marketing point of contact for select strategic partners.

Requirements:
5+ years of experience in partner marketing, demand generation, or B2B marketing with a strong track record of pipeline creation.
Experience with technology alliances, channel partners, or ISVs in a B2B softwareSaaS environment.
Proven ability to plan and execute joint GTM campaigns and cobranded marketing initiatives.
Strong project management skills with the ability to manage multiple campaigns across partners and regions.
Excellent collaboration and communication skills — both internally and externally.
Datadriven mindset with experience tracking KPIs and reporting marketing ROI.
Familiarity with marketing automation, CRM, and partner marketing platforms (e.g., Salesforce, Marketo, etc.)
Knowledge of partner portals, MDF processes, or PRM tools.
Preferred: experience with metadata management, data governance, data intelligence or data qualityobservability platforms
Background working with global partner ecosystems.