Partner Marketing Manager (Public Sector)

The Partner Marketing Manager, Public Sector, AMER will support the Public Sector partner marketing ecosystem and partner sales team by developing and executing integrated marketing strategies that drive visibility, engagement, and pipeline across the Public Sector portfolio (FED and SLED) with, to and through client’s strategic partner ecosystem. From thought leadership and content strategy to campaigns and key event activations, you’ll lead and collaborate on efforts that highlight the unique value client and its partners bring to public sector clients.

You’ll collaborate closely with senior leaders across regional marketing, partner sales, and partner marketing to ensure all marketing efforts are aligned to business goals. You’ll also work crossfunctionally with teams across regions and practices to build and amplify pipe generating programs that resonate with our partners and client needs.

This is a highimpact, handson role that requires strategic thinking, strong program management skills, and the ability to drive results in a complex, crossfunctional environment—along with a deep understanding of the unique challenges and opportunities facing public sector organizations today.

What You’ll Do:

• Public Sector Marketing Strategy: Develop and own a comprehensive 12month marketing strategy for the client’s Partner Marketing PubSec business in collaboration with global industry, marketing, and alliance leaders
• Integrated Marketing Programs: Plan and execute integrated marketing programs that drive awareness, credibility, and pipeline—on time and within budget. Evaluate and prioritize incoming requests based on alignment to strategy, resourcing, and expected outcome
• CrossFunctional Collaboration: Partner with gotomarket, client, partner, and subject matter expert teams to create content, campaigns, and resources for both internal and external audiences that span state and local government, higher education and nonprofit audiences.
• Channel & Partner Marketing: Collaborate with key public sector distributors, resellers, clouds and ISVs to build and execute joint marketing campaigns that drive demand and build pipeline in alignment with short and longterm business objectives.
• Event Marketing: Manage and execute public sectorfocused events and preevent and postevent strategies to maximize engagement and ROI. Lead campaign development and event strategy to support shared business goals, including major industry conferences and partner activations
• Demand generation and accountbased marketing (ABM): Plan and execute demand generation campaigns tailored for the public sector
• Metrics and Reporting: Leverage data and insights to track performance, refine tactics, and drive continuous improvement

• Skills:

  • 5+ years of B2G (BusinesstoGovernment) marketing experience, including a strong track record marketing to Fed and state and local government.
  • Experience in public affairs or media relations for federal, state or local government agencies will be considered in place of B2G marketing experience. Additionally, experience marketing to, nonprofit, andor higher education organizations is also desired.
  • Familiarity with tailored marketing strategies and tactics that are effective in marketing to different types of government agencies, from public health and human services to public transportation, criminal justice and state or local government CIO audiences.
  • Familiarity with valuesdriven or missiondriven messaging approaches
  • Experience designing and executing partneraligned campaigns, with a solid understanding of the technology ecosystem and major cloud platforms like AWS, PaloAlto, Zscaler and Crowdstrike
  • Familiarity with public sector buyers, procurement cycles and government sales process, and promotion of government contract vehicles is desired.
  • Familiarity with how to apply marketing strategies and tactics in an environment that requires compliance with public sector procurement and ethics laws
  • Strategic thinker with strong performance measurement, stakeholder alignment, and campaign optimization skills
  • Excellent communicator and trusted collaborator—able to influence across functions and levels
  • Experience working with partners and MDF programs is a plus, but not required
  • Highly organized, detailoriented, and capable of managing multiple workstreams in a fastpaced environment
  • Experience with marketing tools such as Salesforce, Splash, Tableau, andor other automation and CRM platforms
  • Curious, adaptable, and resilient—with a learner’s mindset and a passion for missiondriven work
  • Excellent writing, editing, and presentation skills that speak the language of our government customers

  • Additional Requirements:

    • Bachelor’s degree or higher, preferably in Business, Marketing, Communications, or a related field
    • Willingness to travel up to 10% as needed

    • Education:

      • Bachelor’s degree or higher, preferably in Business, Marketing, Communications, or a related field
      •