Product Marketing Manager (remote East Coast USA)

Spacelift is an infrastructure orchestration platform that manages your entire infrastructure lifecycle—provisioning, configuration, and governance. It integrates with all your infrastructure tooling (e.g., Terraform, OpenTofu, CloudFormation, Pulumi, Ansible) to provide a single integrated workflow so you can deliver secure, costeffective, and resilient infrastructure quickly.

By automating deployment and configuration, providing developer selfservice, golden paths with guardrails, and an OPA policy engine, Spacelift empowers businesses to accelerate developer velocity while maintaining control and governance over their infrastructure. Spacelift offers unrivaled support, nononsense pricing, and a range of deployment models to fit your specific needs.

Spacelift was founded in 2020 by longtime DevOps practitioner Marcin Wyszynski and successful entrepreneur Pawel Hytry. Over three rounds, it has raised $31.3M in funding from top venture capital firms, including Insight Partners, Blossom Capital, Hoxton Ventures, and Inovo VC.

As a Product Marketing Manager, you will drive gotomarket strategy, positioning, messaging, and content that fuel customer and prospect understanding and product adoption. You will work across Product, Engineering, Sales, CS, and Marketing teams to tell compelling stories, create effective launches, and sharpen our competitive edge. Your ability to translate technical features into customer benefits and communicate complex functionality in a way that resonates with prospects and customers will be key to success in this role.

About the Role

Product Positioning and Messaging

• Contribute to the development of product positioning, messaging, and value propositions that resonate with our target audiences.

• Ensure consistent and effective messaging across all marketing channels and materials.

• Develop differentiated positioning that resonates with market needs and aligns with customer pain points and outcomes.

• Market & Competitive Analysis

  • Conduct comprehensive market research to understand customer needs, emerging trends, and the competitive landscape.

  • Provide actionable insights to the product development team, influencing the product roadmap and feature prioritization.

  • Analyze competitors products and strategies using SWOT analysis.

  • Develop and implement competitive positioning strategies to differentiate our product in the market.

  • Sales Enablement

    • Assist in enabling sales and customer success teams with training, pitch narratives, competitive battlecards, and objectionhandling guides.

    • Support strategic deals by providing custom messaging, proof points, and differentiated positioning.

    • Product Launches

      • Lead product and feature launches from planning to execution, including the creation of internal enablement materials, customer and prospectfacing collateral, conducting training sessions, and supporting marketing campaigns.

      • Ensure all stakeholders are aligned and informed about the launch details, collaborating across product, sales, growth, and customer success.

      • Social Media Engagement

        • Work with the social owner to develop launchrelated and product highlight posts on company social media channels.

        • CrossFunctional Collaboration

          • Work closely with product management, engineering, sales, and marketing teams to align strategies and ensure product success.

          • Act as a liaison between the product, design, and engineering teams and marketing, translating product updates and new features into marketable benefits.

          • Influence the product roadmap by advocating for customer insights, competitive gaps, and market trends.

          • About you

            • Proven experience in product marketing, content marketing, or a similar role, with a deep understanding of product marketing principles.

            • A strong storyteller with excellent communication and presentation skills, with the ability to translate complex technical information into compelling value propositions

            • A strategic thinker with strong executional skills, you know how to get from idea to impact.

            • Demonstrated ability to develop and execute marketing strategies that drive product adoption and customer engagement.

            • Highly collaborative with a proven ability to work collaboratively across departments and manage multiple projects simultaneously.

            • Preferred Qualifications

              • Content creation experience with a portfolio of collateral, blogs, white papers, or videos.

              • Experience with video production and editing

              • Experience in DevOps, Platform Engineering, Cloud Infrastructure, Infrastructure as code.

              • Interview Process

                • 30 min telephone interview with Nuria Requena Talent Acquisition Manager
                • Interview with Rob Matthews Director of Product Marketing
                • Portfolio ReviewTake Home Exercise
                • Interview with Flavius Dinu Technical Marketing Engineer
                • Interview with Gareth Kersey Head of Growth Marketing
                • Interview with Dimitri Vlachos CMO
                • Final Leadership Interview with the CEO

                • Why Spacelift?

                  • Innovative Culture: Join a team shaping cloud infrastructure management’s future.

                  • Growth Opportunities: Be a key player in driving Spacelift’s business and AWS partnership to new heights.

                  • WorkLife Balance: Flexible work environment, with remotefirst options and competitive compensation packages.

                  • Collaborative Team: Work with passionate, talented people committed to driving success for our customers and partners.

                  • What we offer

                    • Competitive salary and equity package
                    • Medical, dental and vision plans for employees and any dependents
                    • 401k Pension Plan
                    • 26 days of paid time off annually + local bank holidays
                    • Flexible working hours and a healthy 40hour workweek
                    • Work from anywhere! We are a fullremote company
                    • Learning & educational budget
                    • Company offsites
                    • Work from anywhere in the US. We are a fullremote company
                    • Work in an international, diverse, dynamic, and passionate team with a friendly and supportive company culture

                    • Our values
                      Ownership, Transparency, Humility. More here: https:spacelift.iocareers
                      Join Us! At Spacelift, you won’t just be working on a technical product you’ll be part of a team shaping the future of DevOps. Apply to contribute to a platform loved by its users and take your career to the next level!