Retention & Lifecycle Marketing Associate Remote C

At Shinesty, our mission is to force the world to take itself less seriously. We make people laugh first and sell second. Our mothers don’t always approve of what we do, but the millions of people we’ve entertained over the years do.

We’re looking for a strategic, entrepreneurial Retention & Lifecycle Marketing Associate to help us deepen relationships with our customers and drive longterm growth. You’ll be responsible for executing and optimizing our email and SMS marketing programs, collaborating with creative and digital teams to enhance the customer experience, and supporting broader retention initiatives and experimentation across channels.

This is a highimpact individual contributor role for someone who thrives in fastpaced DTC environments, loves digging into data, and knows how to bring ideas to life with precision and speed.

What You’ll Do

Email & SMS Marketing

• Own daytoday execution and optimization of all email and SMS campaigns using Klaviyo and Wunderkind
• Develop segmentation, flows, and automation strategies to improve retention and drive revenue
  Partner with Creative to brief, review, and refine messaging that aligns with our voice and goals
  Implement AB tests and performance enhancements to boost open rates, CTOR, and conversions
• Ensure deliverability, compliance, and legal adherence for both channels
  
  

• Retention Strategy & Project Management

  • Manage a robust campaign calendar, coordinating with Merch, Creative, and Digital Product teams
  • Help execute and project manage homepage updates, lifecycle experiments, and new retention channel tests
    Maintain strong relationships with external vendors (e.g. ESPs, SMS partners, freelancers)
    Identify customer lifecycle gaps and propose solutions rooted in data
    
    

  • Data & Reporting

    • Analyze channel performance and provide actionable insights to optimize campaign effectiveness
    • Maintain dashboards and take ownership of interpreting and applying findings
    • Surface opportunities to improve customer engagement, drive second purchases, and reduce churn
      
      

    • CrossFunctional Collaboration

      • Work closely with Creative (copydesign) to deliver onbrand, highconverting messaging
      • Collaborate with Merch and Digital Product to ensure alignment across product pushes and onsite experience

      • Bring a customerfirst mindset to crossteam conversations, advocating for relevance and clarity in every touchpoint\\

        Requirements

        • 5+ years of digital marketing experience with a strong focus on emailSMS retention
        • Proven inhouse experience at one or more highgrowth DTC brands (retail, apparel, CPG preferred)
        • Expert in Klaviyo and comfortable working with tools like Shopify, Wunderkind, and Google Analytics
        • Analytical and resourceful — you can interpret data, build a brief, and ship improvements without handholding
          A selfstarter who surfaces problems and offers solutions
          Detailoriented with strong project management skills
        • Comfortable giving and receiving feedback, collaborating crossfunctionally, and working quickly under pressure
        • Passionate about customer experience and always looking for ways to improve every step of the journey

        • Benefits

          • Competitive salary paid in USD
          • Flexible PTO (no accrual required)
          • Flexible working hours — get your work done and drive results
          • All the tools and resources you need to succeed
          • A fun, fastmoving culture that values curiosity, creativity, and ownership