Offer summary

Qualifications:

Bachelor's degree in Business, Marketing, Communications, or related field., Minimum of 8 years of experience in sales, customer service, or B2B marketing, with ABM expertise., Proficiency in CRM systems for data management, automation, and reporting., Excellent communication skills in English, tailored to US business contexts..

Key responsibilities:

Maintain and update CRM systems for US sales teams.

Manage automated sequences and generate sales performance reports.

Support US sales and marketing teams with lead generation and campaign execution.

Build and maintain relationships with US clients, ensuring effective communication and customer satisfaction.

Job description

At Wagento, we are pioneers in delivering cutting-edge e-commerce portal development solutions. Specializing in platforms like Magento, Adobe Commerce, BigCommerce, Shopware, and Shopify Plus, we help businesses thrive in the digital landscape. Our commitment to innovation, quality, and customer satisfaction sets us apart from our competitors.

The Sales Communication Executive will maintain CRM systems, ensure all data and communications are up-to-date, and collaborate closely with the US-based Head of Sales, Account Managers, and Head of Marketing to drive B2B eCommerce sales in the US. An ideal candidate needs to have expert knowledge of Account-Based Marketing (ABM) and setting sequences.

Key responsibility

CRM Management for US Sales:

Maintain and update customer data, interactions, and lead statuses in CRM systems, ensuring real-time accuracy for US-based sales teams operating in EST.
Set up and manage automated sequences in CRM systems tailored to US market needs, nurturing leads and streamlining sales pipelines.
Generate detailed reports and dashboards to provide insights on US sales performance, lead quality, and ABM campaign effectiveness, shared promptly with US sales staff during EST business hours.

Sales and Marketing Support for US Market:

Collaborate with the US-based Head of Sales and Account Managers to execute Account-Based Marketing (ABM) strategies targeting high-value US B2B eCommerce clients in industries such as Manufacturing, Automotive, and Healthcare.
Assist in lead generation by researching US-based prospects, curating targeted lead lists, and supporting ABM campaigns with personalized outreach tailored to US market preferences.
Prepare proposals, presentations, and sales materials using tools like Microsoft Word, Excel, and PowerPoint, customized for US clients and delivered on EST schedules.

Customer Relationship Building for US Clients:

Maintain a professional and customer-centric approach to foster trust and build long-term relationships with US clients, adhering to US business communication norms.
Monitor US client feedback and update CRM systems to reflect satisfaction levels and areas for improvement, ensuring timely updates for US sales teams.

Process Optimization:

Optimize CRM workflows and sequences to enhance efficiency for US sales processes, accommodating US market dynamics and EST-based client expectations.
Support US sales and marketing teams with administrative tasks, including data entry, campaign tracking, and coordination of training or onboarding programs.

Communication Support for US Teams:

Draft and send professional, polished emails, follow-ups, and responses to US client inquiries, ensuring clarity and alignment with US business communication standards.
Facilitate seamless communication between US-based Head of Sales, Account Managers, and clients in the EST zone, accommodating the time difference (IST is 9.5 hours ahead of EST).
Schedule and coordinate virtual meetings, product demos, and client calls during EST business hours (e.g., 9 AM–5 PM EST, which is approximately 6:30 PM–2:30 AM IST), ensuring all interactions are logged in CRM systems.

Requirements

Education: Bachelor’s degree in Business, Marketing, Communications, or a related field preferred.

Experience: Minimum of 8 years of experience in sales, customer service, or B2B marketing, with a focus on Account-Based Marketing (ABM) and supporting US-based teams.

Proven expertise in setting sequences and managing campaigns in CRM systems.

Technical Skills: Advanced proficiency in CRM systems for data management, sequence automation, and reporting, with a focus on US market requirements.

Strong knowledge of Microsoft Office Suite (Word, Excel, PowerPoint) for creating US-focused sales materials.

Familiarity with ABM tools and strategies for targeting high-value US accounts.

Communication Skills: Exceptional fluency in reading, writing, and speaking English, with smart and professional communication tailored to US business contexts.

Strong interpersonal skills to collaborate effectively with US-based Head of Sales, Account Managers, and Head of Marketing, accommodating EST schedules.

Soft Skills: Highly organized with excellent time-management skills to manage tasks during US EST hours.

Proactive, adaptable, and resilient, with a customer-centric mindset and a passion for driving results in the US market.

Preferred:

Knowledge of eCommerce platforms (e.g., Magento, Shopify Plus, BigCommerce) or digital transformation services relevant to US clients.
Experience in a work-from-home environment and familiarity with US-based B2B eCommerce markets.