Analytics Manager

This role is for one of Weekday’s clients
Salary range: Rs 1500000 - Rs 2500000 (ie INR 15-25 LPA)
Min Experience: 4 years
Location: Remote (India)
JobType: full-time

Requirements

The candidate will have responsibilities across the following functions:

Team Leadership and Development:

• Lead and mentor a team of analysts, fostering a culture of collaboration, innovation, and excellence.
• Provide training and guidance on analytics best practices, tools, and methodologies.
• Ensure alignment of team goals with organizational objectives.

Strategic Analytics Planning:

• Collaborate with stakeholders to understand business objectives and design data-driven solutions.
• Develop long-term analytics roadmaps and strategies that align with client and company goals.
• Translate complex business problems into actionable analytical frameworks.

Advanced Analytics Implementation:

• Develop and oversee the implementation of predictive models, machine learning algorithms, and statistical analyses to solve business problems.
• Champion advanced analytics use cases, such as Market Mix Modeling (MMM), uplift modeling, incrementality studies, customer segmentation, lifetime value modeling, and real-time optimization.
• Ensure robust model evaluation, validation, and deployment processes.

Data Governance and Quality Assurance:

• Oversee data integrity, accuracy, and consistency across all analytics projects.
• Establish data governance policies and ensure compliance with data security standards.
• Streamline ETL (Extract, Transform, Load) processes for efficient data management.

Client Engagement and Delivery:

• Act as a strategic advisor to clients, providing insights and recommendations based on advanced analytics.
• Oversee the creation of compelling data visualizations and dashboards tailored to client needs.
• Manage client expectations and ensure timely delivery of analytics projects.

Cross-Functional Collaboration:

• Work with product and marketing teams to integrate analytics into decision-making processes.
• Drive alignment between analytics initiatives and broader business strategies.

Innovation and Continuous Improvement:

• Stay abreast of emerging trends in analytics, data science, machine learning, and ad tech to identify new opportunities.
• Encourage a culture of experimentation, leveraging cutting-edge tools and techniques.

Requirements:

• 4-5+ years of professional experience in analytics, data science, or related roles.
• Proven track record of managing analytics teams and delivering high-impact projects.
• Experience in the ad-tech or digital marketing industry is a plus.
• Advanced proficiency in Python, SQL, and Statistical techniques.
• Strong experience with machine learning techniques and frameworks (e. g., TensorFlow, Scikit-learn).
• Expertise in data visualization tools (Power BI, Tableau).
• Experience with cloud platforms like GCP (BigQuery) or AWS (RedShift).
• Familiarity with data engineering practices and tools (e. g., Airflow, Snowflake) is an advantage.
• Exceptional leadership skills with the ability to inspire and motivate teams.
• Strong interpersonal skills to build effective relationships with stakeholders and clients.
• Ability to manage multiple projects in a fast-paced, agile environment.
• Deep understanding of marketing analytics concepts like marketing mix modeling, media budget allocation, and campaign optimization.
• Ability to think critically and solve complex business problems with data-driven solutions.
• Excellent written and verbal communication skills with the ability to present complex data insights to non-technical audiences.
• Experience in preparing executive-level reports and presentations.